Senior Marketing Leader: AI-Driven Growth & Campaigns

Broadcast Management Group

Washington (District of Columbia)

Hybrid

USD 120,000 - 190,000

Full time

9 days ago

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Benefits offered by this job

Health insurance

Bonus incentives

401(k)

PTO

Professional development budget

Job summary

Broadcast Management Group in Washington, DC area is seeking a Senior Marketing Manager to lead a 9-person team and drive multi-channel campaigns that support aggressive revenue targets. You will report to the EVP Growth and Marketing and own day-to-day marketing operations, analytics, and AI-enabled workflows.

The role emphasizes hands-on leadership, talent development, and building scalable systems that boost pipeline, lead generation, and organic traffic while partnering with technology

Qualifications

7+ years in B2B marketing with 2+ years leading a team.
Proven multi-channel campaigns (email, digital ads, ABM, events).
Daily AI experience and ability to coach others on AI use.
Strong analytics using GA, HubSpot; excellent budgeting and PM.

Responsibilities

Lead a 9-person marketing team; set KPIs aligned to revenue targets.
Oversee campaigns across email, digital ads, ABM, events; collaborate with sales.
Drive AI workflows; ensure daily AI use and 30% busywork reduction.
Track CAC, pipeline contribution, lead volume; report to leadership.

Skills

Strategic leadership

Multi-channel campaigns

AI-enabled marketing

Analytics proficiency

Project management

Adaptability

Tools

Google Analytics

HubSpot

Claude AI

Job description

The role emphasizes hands-on leadership, talent development, and building scalable systems that boost pipeline, lead generation, and organic traffic while partnering with technology

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