Senior Digital Growth & AI-Driven Marketing Lead

Private Label Staff; Washington (District of Columbia); On-site; USD 90,000 - 130,000; Full time

Job summary

Private Label Staff in Washington, DC seeks a Senior Digital Growth & Marketing Specialist to lead SEO, AI-driven search visibility, and digital campaigns. You will work with Marketing, Sales, Solutions, and technology partners to strengthen market presence.

You will translate complex technology into compelling marketing, analyze data to identify opportunities, and own the end-to-end customer journey from content to conversion.

Qualifications

• 4+ years of experience in digital marketing, growth marketing, SEO, demand generation, or B2B marketing.
• Strong knowledge of technical SEO, content optimization, analytics, and search strategy.
• Understanding of AI-powered search, AEO, GEO, and generative search.
• Experience developing measurable B2B digital campaigns.
• Experience with websites/CMS platforms such as WordPress.
• Strong analytical, communication, and project-management skills.
• Ability to translate complex technical offerings into compelling marketing.
• Self-starter who can balance strategy, analysis, and execution.

Responsibilities

• Develop and execute digital growth and visibility strategies.
• Own SEO, AEO, GEO, and AI-search initiatives.
• Optimize website content, landing pages, and customer journeys.
• Manage paid search, paid social, organic search, email, and partner campaigns.
• Develop content and thought-leadership strategies.
• Analyze performance, build reporting, and recommend improvements.
• Support marketing through OEM, technology, and channel partners.
• Translate technical capabilities into compelling digital content and campaigns.

Skills

Digital marketing

SEO

Analytics

B2B marketing

Project management

Strategic thinking

Tools

Semrush

Google Search Console

GA4

Google Tag Manager

Google Ads

LinkedIn Campaign Manager

WordPress

HubSpot

Salesforce

AI-search tools

Job description

Private Label Staff in Washington, DC seeks a Senior Digital Growth & Marketing Specialist to lead SEO, AI-driven search visibility, and digital campaigns. You will work with Marketing, Sales, Solutions, and technology partners to strengthen market presence.

You will translate complex technology into compelling marketing, analyze data to identify opportunities, and own the end-to-end customer journey from content to conversion.