AI-Driven Product Marketing Manager, B2B SaaS

broadcastmgmtgroup

Washington (District of Columbia)

Hybrid

USD 120,000 - 160,000

Full time

9 days ago

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Benefits offered by this job

Health insurance

401(k)

PTO

Competitive salary

Job summary

Broadcast Management Group (BMG) is seeking a Product Marketing Manager for Media Command™ in the Washington, D.C. area (hybrid). You will own positioning, competitive differentiation, and messaging, while enabling sales with compelling collateral and case studies.

You’ll leverage AI tools to inform strategy, ROI modeling, and customer references to accelerate adoption in a fast-growing SaaS environment. The role collaborates with Sales and the internal product team to build reference programs,

Qualifications

5+ years in product marketing for a B2B software product.
Proven success with competitive positioning and win/loss analysis.
Strong case study and sales enablement writing skills.
Experience building and managing customer reference programs.
Track record of driving product adoption and customer success metrics.

Responsibilities

Own Media Command's positioning and messaging against competitors.
Develop battle cards, win/loss interviews, and quarterly messaging updates.
Create case studies, one-sheets, demo scripts, and sales decks.
Support proposals, RFPs, and discovery calls; build a reference program with advocates.
Drive product adoption post-sale through onboarding, webinars, and success coordination.