Senior Marketing Lead, Wire & Cable & Construction

Dow; Houston (TX); On-site; USD 90,000 - 120,000; Full time

Job summary

Dow in Houston, TX is seeking a Senior Marketing Specialist for Wire & Cable and Construction to translate market insights into growth strategies and commercial opportunities.

You will partner with Marketing, Product, and technical teams to drive go-to-market execution, manage the opportunity pipeline, and accelerate innovation commercialization to support margin growth.

Relocation assistance is not available; travel may be required based on business needs.

Qualifications

• Bachelor's degree or military degree equivalence.
• At least 3 years of relevant marketing experience.
• Legal work authorization to work in the United States.

Responsibilities

• Drive go-to-market execution across target segments and channels.
• Identify and prioritize growth opportunities and quantify market attractiveness.
• Manage opportunity pipeline and support demand generation.
• Partner with Marketing, Product, and technical teams to commercialize portfolio innovations.
• Develop market insights, competitive positioning, and value-based messaging.

Skills

Market Research

Market Analysis

Cross Functional Leadership

Innovation Management

Value Propositions

Education

Bachelor's degree or military equivalent

Job description

Dow in Houston, TX is seeking a Senior Marketing Specialist for Wire & Cable and Construction to translate market insights into growth strategies and commercial opportunities.

You will partner with Marketing, Product, and technical teams to drive go-to-market execution, manage the opportunity pipeline, and accelerate innovation commercialization to support margin growth.

Relocation assistance is not available; travel may be required based on business needs.