Product Marketing & Insights Specialist

Southwire Company, LLC; Largo (FL); Hybrid; USD 70,000 - 110,000; Full time

Benefits offered by this job

401k with Matching

Health Insurance

Paid Time Off

Tuition Reimbursement

Professional Growth opportunities

Parental Leave

Job summary

Southwire Company, LLC is seeking a Product Marketing Manager to coordinate initiatives that align with the broader product line strategy. You will develop and direct marketing programs using pricing and promotions to maximize profitability, while working cross‑functionally with internal and external stakeholders.

You will manage product documentation, analyze performance data, and support new product development and improvement efforts.

Qualifications

• Minimum education: Bachelor's degree in Marketing, Engineering, Business or related field.
• 2–4 years of experience in Marketing, Engineering, Business or Sales.
• Strong cross-functional collaboration and market insight abilities.

Responsibilities

• Coordinates product line initiatives aligning strategic planning with execution.
• Develops marketing programs using pricing, promotion and strategy to maximize profitability.
• Works cross-functionally with internal and external stakeholders.
• Maintains product documentation, updates and revisions across systems.
• Analyzes product data to inform decisions on performance and market trends.
• Supports development of new products and improvements based on specs and market needs.
• Manages product projects with timely delivery across teams.
• Creates product documentation, guides and training materials.
• Identifies opportunities to improve offerings and address customer needs.
• Communicates product information to internal teams and external partners.
• Supports inquiries from sales teams and maintains product inventories.
• Evaluates performance and suggests product adjustments or enhancements.
• Performs additional duties as assigned and ensures policy compliance.

Skills

User Research

Business Acumen

Analytical Skills

Influencing Skills

Value Propositions

Forecasting

Market Research

Ideation

Commercialization

Collaboration

Education

Bachelor's Degree in Marketing/Engineering/Business

Job description

Southwire Company, LLC is seeking a Product Marketing Manager to coordinate initiatives that align with the broader product line strategy. You will develop and direct marketing programs using pricing and promotions to maximize profitability, while working cross‑functionally with internal and external stakeholders.

You will manage product documentation, analyze performance data, and support new product development and improvement efforts.