Specialist II, Product

Southwire Company; United States; Hybrid; USD 70,000 - 100,000; Full time

Benefits offered by this job

401k with Matching

Health Insurance (Family andIndividual

Paid Time Off

Disability Insurance

Tuition Reimbursement Programs

Employee Assistance Program

Employee Referral Program

Advancement Opportunities

Job summary

Southwire Company LLC, a leader in technology and innovation, seeks a Product Marketing professional to drive strategy and marketing programs for key product lines. You will collaborate with internal teams to maximize profitability and guide product direction.

The role requires 2–4 years in marketing or related fields, with strong analytical and market research skills to shape product evolution and customer value.

Qualifications

• Minimum Education Level: Bachelor's Degree; Specialized Degree: Marketing, Engineering, Business, or related field
• Years of Experience: 2-4 years; Field of Expertise: Marketing, Engineering, Business, Sales or related field

Responsibilities

• Coordinates activities aligned with the broader product line strategy; participates in strategic planning and tactical execution
• Develops and directs marketing programs for key products using strategic marketing, pricing, and promotions
• Works cross-functionally with stakeholders to promote profitability, serviceability and innovation across the product line
• Administers product-related processes ensuring tracking and documentation across systems
• Analyzes product data to provide insights on performance, customer satisfaction, and market trends
• Supports development of new products and improvements using knowledge of specifications and industry standards
• Coordinates product projects with cross-functional teams to ensure timely delivery
• Designs product documentation including specifications and user guides
• Identifies opportunities to improve product offerings and customer value
• Communicates product information to internal and external stakeholders
• Performs routine admin tasks such as managing product databases and inventories
• Evaluates product performance and recommends adjustments

Skills

User Research

Business Acumen

Analytical Skills

Value Propositions

Forecasting

Market Research

Ideation

Education

Bachelor's Degree in Marketing, Engineering, Business, or related field

Job description

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Location: Remote/Other, Remote/Other, US, Remote/Oth

Company: Southwire Company LLC

A leader in technology and innovation, Southwire Company, LLC is one of North America’s largest wire and cable producers. Southwire and its subsidiaries manufacture building wire and cable, utility products, metal-clad cable, portable and electronic cord products, OEM wire products and engineered products. In addition, Southwire supplies assembled products, contractor equipment, electrical components, hand tools andjobsite power and lighting solutions. The company also offers digital solutions including contractor planning and utility grid resiliency as well as field services including cable testing, rejuvenation and replacement to support our customers as a value-add partner.We are proud to offer competitive compensation, employee benefits, tuitionreimbursement andunlimited growth opportunities. Ourmore thanseven decades of progressive growth can be attributed to our determination to developinginnovative systems and solutions, exercising environmental stewardshipand enhancing the well‑being ofthe communitiesin which we work and live.How will you power what’spossible?

Location: Hybrid in Carrollton, GA

Job Summary

Coordinates activities tied to initiatives that align with the broader product line strategy. Involved in both strategic planning and tactical execution as needed to achieve corporate objectives. Develops and directs marketing programs for key products or product categories by using methods such as strategic marketing, pricing and promotional efforts to maximize market success. Works cross‑functionally with internal and external stakeholders to promote overall profitability, serviceability and innovation across the product line.

Key Responsibilities

• Administers product‑related processes, ensuring proper tracking and documentation of product information, updates, and revisions across systems.
• Analyzes somewhat complex product data to provide insights on product performance, customer satisfaction, and emerging market trends, assisting in decision‑making processes.
• Applies knowledge of product specifications, market requirements, and industry standards to support the development of new products and product improvements.
• Coordinates somewhat complex product projects, working with cross‑functional teams to ensure the timely execution of product development and delivery.
• Designs somewhat complex product documentation, including product specifications, user guides, and training materials, ensuring clarity and alignment with company standards.
• Identifies opportunities to improve product offerings, contributing to the development of strategies that address customer needs and market gaps.
• Communicates product information to internal teams and external stakeholders, ensuring all parties are informed about new products, updates, and key features.
• Completes routine administrative tasks such as managing product databases, maintaining product inventories, and supporting product‑related inquiries from sales teams.
• Evaluates product performance based on market feedback and sales data, providing recommendations for product adjustments or enhancements.
• Performs other duties as assigned
• Complies with all policies and standards

Required Education & Experience

Minimum Education Level: Bachelor's Degree Specialized Degree: Marketing, Engineering, Business, or related field Years of Experience: 2-4 years Field of Expertise: Marketing, Engineering, Business, Sales or related field

Preferred Education & Experience

Years of Experience: 5-7 Years

Spans of Control

Does this role Manage Southwire Team Members: No

Travel

Travel: None

Physical Requirements

Carrying/Lifting: 5% Weight: 45 Climbing: 5% Kneeling/Stooping: 5% Driving: 5% Standing: 5% Sitting: 70% Walking: 5%

Working Conditions

OfficeLaboratoryPlant/Warehouse FloorOther Construction Site

Equipment

Hard HatComputer/KeyboardSafety GlassesSafety ShoesSafety VestPower Tools

Action Oriented

Balances Stakeholders

Customer Focus

Nimble Learning

Plans and Aligns

Skills

User Research

Business Acumen

Analytical Skills

Value Propositions

Forecasting

Market Research

Ideation

Benefits We Offer:

• 401k with Matching
• Family and Individual Insurance Packages (Health, Life, Dental, and Vision)
• Paid Time Off & Paid Holidays
• Long & Short‑Term Disability
• Supplemental Insurance Plans
• Employee Assistance Program
• Employee Referral Program
• Tuition Reimbursement Programs
• Advancement & Professional Growth opportunities
• & More

Southwire is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law.