Remote Product Marketing & Insights Specialist II

Southwire Company; Carrollton (GA); On-site; USD 70,000 - 90,000; Full time

Benefits offered by this job

401k with Matching

Health, Life, Dental, Vision Insurance

Paid Time Off & Holidays

Long & Short-Term Disability

Tuition Reimbursement

Job summary

Southwire Company is seeking a Marketing/Product role focused on coordinating initiatives aligned with the broader product line strategy and directing marketing programs for key products. The role collaborates with internal and external stakeholders to maximize profitability, serviceability, and innovation.

The position emphasizes analyzing product data, market requirements, and industry standards to support new product development and improvements, with responsibilities spanning documentation,

Qualifications

• Bachelor's degree in Marketing, Engineering, Business, or related field required.
• 2-4 years of experience in marketing, engineering, business, or related field.
• Strong cross-functional collaboration and strategic marketing know-how.
• Experience with product data, market requirements, and industry standards.

Responsibilities

• Coordinates product initiatives aligned with broader product line strategy.
• Develops and directs marketing programs for key products or categories.
• Works cross-functionally with internal and external stakeholders to promote profitability and innovation.
• Analyzes product data to provide insights on performance and market trends.
• Coordinates product projects with cross-functional teams to ensure timely delivery.
• Creates product documentation including specifications, user guides, and training materials.
• Identifies opportunities to improve product offerings and address market gaps.
• Communicates product information to internal teams and external stakeholders.
• Maintains product databases and supports sales inquiries.

Skills

User Research

Market Research

Business Acumen

Analytical Skills

Influencing Skills

Value Propositions

Forecasting

Ideation

Commercialization

Collaboration

Education

Bachelor's Degree in Marketing, Engineering, or Business, or related field

Job description

Southwire Company is seeking a Marketing/Product role focused on coordinating initiatives aligned with the broader product line strategy and directing marketing programs for key products. The role collaborates with internal and external stakeholders to maximize profitability, serviceability, and innovation.

The position emphasizes analyzing product data, market requirements, and industry standards to support new product development and improvements, with responsibilities spanning documentation,