Senior Marketing Lead - AI-Driven Campaigns (Remote)

Remote Genie; Northern (KY); Hybrid; USD 114,000 - 182,000; Full time

Job summary

HubSpot is seeking a Senior Marketing professional in the United States for remote work. You will design and execute multi-channel campaigns to drive pipeline and revenue, leveraging AI, data, and cross-functional collaboration.

You will balance strategic planning with hands-on execution and influence senior stakeholders. The role requires leading end-to-end marketing programs, managing budgets and vendors, and building integrated programs across digital and field channels to achieve NN/IB

Qualifications

• Experience leading end-to-end marketing programs in a fast-paced B2B SaaS environment.
• Proven success building integrated marketing programs that combine digital and field marketing to generate pipeline and revenue.
• Strong understanding of B2B sales processes, go-to-market strategies, and SLA-driven operating models.
• Experience using data, AI, and automation to improve audience targeting, campaign performance, and marketing effectiveness.

Responsibilities

• Build and execute integrated marketing campaigns across digital, field, executive, ABM, and sales channels that drive pipeline and revenue.
• Own end-to-end campaign execution, including audience strategy, landing pages, invitations, nurture programs, sales enablement, and performance optimization.
• Develop channel strategies across paid, earned, and owned media aligned to audience, industry, competitive, and customer lifecycle priorities.
• Recruit and manage executive speakers, customer advocates, and industry experts to elevate program impact.
• Create AI-enabled campaign playbooks and identify opportunities to improve reach and visibility.
• Lead field program execution, including venue selection, vendors, contracts, production, logistics, staffing, and onsite delivery.
• Manage program budgets, evaluate trade-offs, and optimize investment based on business performance.
• Partner with Sales, Product Marketing, Revenue Marketing, and Data teams to define targeting and accelerate pipeline.

Skills

End-to-end marketing programs

Integrated marketing campaigns

B2B SaaS marketing

Data + AI in marketing

Budget & vendor mgmt

Stakeholder influence

HEART values alignment

Job description

HubSpot is seeking a Senior Marketing professional in the United States for remote work. You will design and execute multi-channel campaigns to drive pipeline and revenue, leveraging AI, data, and cross-functional collaboration.

You will balance strategic planning with hands-on execution and influence senior stakeholders. The role requires leading end-to-end marketing programs, managing budgets and vendors, and building integrated programs across digital and field channels to achieve NN/IB