Remote Marketing Automation Lead (HubSpot)

RSAC; Boston (MA); On-site; USD 100,000 - 120,000; Full time

Benefits offered by this job

Employer health insurance

Home office stipend

Monthly tech stipend

13 paid holidays

Flexible PTO

Annual bonus

Job summary

RSAC, a premier cybersecurity event and learning platform, is seeking a Marketing Automation Specialist to own HubSpot-driven campaigns and analytics. You will design, execute, and optimize full-funnel automation, nurture programs, and lead-scoring strategies to drive acquisition and retention.

In this fully remote role, you’ll collaborate with content, digital, and demand gen teams, ensure data integrity, and define KPIs with dashboards.

Qualifications

• 3–5+ years in marketing automation with at least 2 years hands-on HubSpot experience.
• Proven success managing complex automation workflows, lead scoring, and email marketing strategies.
• Strong understanding of customer journey mapping and lifecycle marketing.
• Analytical mindset with the ability to interpret data and make data-informed decisions.
• Exceptional project management and cross-functional collaboration skills.
• Attention to detail and passion for optimizing user experience and marketing performance.

Responsibilities

• Own and manage the day-to-day operations of HubSpot, including workflows, email campaigns, lead scoring, list segmentation, and reporting.
• Design and execute marketing automation strategies across the full funnel (acquisition, engagement, retention, and reactivation).
• Develop and maintain nurture programs, drip campaigns, and triggered email flows.
• Collaborate with content, digital, and demand gen teams to align messaging and timing across all channels.
• Ensure data integrity using HubSpot and 3rd party tools.
• Working with the Director of Marketing Technology and Operations, define KPIs and create regular performance dashboards and reports to track automation success and inform optimization.
• Partner within Marketing to align lead prioritization processes and create scoring models.
• A/B Test, iterate, and optimize campaigns based on performance data.
• Stay up to date on best practices and emerging trends in marketing automation and HubSpot functionality.

Skills

Marketing automation

Lead scoring

Lifecycle marketing

Data analysis

Cross-functional collaboration

Project management

Attention to detail

Customer journey mapping

Tools

HubSpot

Job description

RSAC, a premier cybersecurity event and learning platform, is seeking a Marketing Automation Specialist to own HubSpot-driven campaigns and analytics. You will design, execute, and optimize full-funnel automation, nurture programs, and lead-scoring strategies to drive acquisition and retention.

In this fully remote role, you’ll collaborate with content, digital, and demand gen teams, ensure data integrity, and define KPIs with dashboards.