Consumer Payments Marketing Lead: Debit & E-Commerce

Visa; Miami (FL); On-site; USD 120,000 - 180,000; Full time

Job summary

Visa is seeking a Senior Manager, Consumer Payments Marketing - Debit, Next Gen, eCommerce & New Digital Payments, to partner with LAC Product & Solutions teams and translate insights into actionable marketing plans that drive growth across Debit, Next Gen, and Online Payment flows.

The role collaborates with Product, Media, Creative, Content, Sponsorships, Insights & Analytics, and market teams to ensure integrated planning that accelerates adoption and engagement among Visa’s Debit and digital

Responsibilities

• Debit Marketing Strategy: Develop and execute Visa's Debit consumer marketing strategy across LAC, strengthening positioning, driving growth, usage, and preference in a competitive debit landscape.
• Partner with Product & Solutions as the primary marketing business partner for Debit products, ensuring marketing activity supports product adoption and transaction growth goals.
• Identify and activate competitive positioning opportunities that differentiate Visa Debit from alternative payment methods and competitors.
• Develop campaigns and programs that drive debit usage, top-of-wallet positioning, and consumer preference across LAC markets.
• Next Gen Consumer Marketing: Develop and execute marketing strategies that drive relevance, adoption, and engagement among Next Gen consumers (Gen Z and young Millennials) across LAC.
• Translate cultural insights, digital behaviors, and platform preferences of Next Gen audiences into marketing strategies and creative approaches.
• Partner with Content, Social, and Creator teams to develop channel-native approaches that resonate authentically with younger audiences.
• Leverage entertainment, gaming, music, and lifestyle partnerships to build Visa's relevance and preference among Next Gen consumers.
• Develop innovative marketing approaches that meet Next Gen consumers on the platforms and in the formats where they are most engaged.
• E-Commerce Marketing Strategy: Develop and execute eCommerce marketing strategies that accelerate Visa's digital payments growth and strengthen online transaction preference across LAC.
• Partner with Product teams to translate eCommerce capabilities (click-to-pay, tokenization, checkout optimization) into consumer-facing value propositions.
• Identify and activate marketing opportunities around key eCommerce moments, platforms, and merchant partnerships.
• Drive consumer education and awareness campaigns that position Visa as the preferred and most trusted payment method for online purchases.
• New Digital Payment Flows: Develop

Job description

Visa is seeking a Senior Manager, Consumer Payments Marketing - Debit, Next Gen, eCommerce & New Digital Payments, to partner with LAC Product & Solutions teams and translate insights into actionable marketing plans that drive growth across Debit, Next Gen, and Online Payment flows.

The role collaborates with Product, Media, Creative, Content, Sponsorships, Insights & Analytics, and market teams to ensure integrated planning that accelerates adoption and engagement among Visa’s Debit and digital