VP, Global Product Marketing - Consumer Solutions

Financialnarrative; Town/Village of Harrison (NY); On-site; USD 217,000 - 359,000; Full time

Job summary

Mastercard is seeking a Vice President, Global Product Marketing - Consumer Products & Processing, a senior leader who shapes and delivers integrated B2B and B2C marketing solutions across markets. You will partner with product teams and business units to craft a differentiated value proposition and ensure alignment to global strategy while supporting market-specific opportunities.

You will build trusted relationships with global and regional teams, drive external and internal engagement

Qualifications

• Exceptional interpersonal, written, and verbal communication skills, with a proven ability to turn complex, technical concepts into simple, compelling narratives and value propositions
• Strong experience across B2B and B2C marketing, with deep consumer understanding and a clear focus on commercial impact and performance
• Broad marketing expertise, including Product Marketing, Digital Marketing, Brand Management, and integrated go to market execution
• A track record of building effective, collaborative relationships across global, regional, and local teams, with sensitivity to cultural diversity
• A strategic mindset with the ability to make confident decisions in ambiguous, fast moving environments, and to lead through influence in a highly matrixed organization
• Proven success driving marketing transformation and operational excellence through analytics, structure, and commercial rigor
• A self starter approach, with the ability to manage complex, multi market initiatives while maintaining focus, prioritization, and follow through
• Intellectual curiosity, agility, and a strong learning mindset-especially around evolving competitors, technologies, and products
• An advanced degree (preferred)
• Experience in financial services, technology, or other data driven industries (beneficial)

Responsibilities

• Develop and deliver marketing solutions that create a distinctive consumer, customer, and stakeholder proposition and experience across Consumer Products & Processing
• Build strong, trusted partnerships with local, regional, and global marketing and business teams, ensuring alignment to global strategy while supporting market specific opportunities
• Lead overarching external and internal engagement strategies, including:
• Audience mapping and stakeholder relationship management
• High impact events and customer engagement
• Digital, social, and traditional media
• Content strategy, creation, and distribution
• Work closely with global and regional product teams, corporate communications, and Marketing & Communications functions to ensure integrated development and execution
• Define and activate marketing strategies, programs, and tactics that address diverse objectives across business units, stakeholders, and partners-while strengthening the Mastercard brand
• Track, measure, and optimize performance against business and marketing KPIs
• Foster a culture of learning through experimentation, storytelling, testing, and optimization across the full marketing mix

Skills

Interpersonal communication

Written and verbal communication

B2B marketing

B2C marketing

Product Marketing

Digital Marketing

Brand Management

Go-to-market

Education

Advanced degree (preferred)

Job description

Mastercard is seeking a Vice President, Global Product Marketing - Consumer Products & Processing, a senior leader who shapes and delivers integrated B2B and B2C marketing solutions across markets. You will partner with product teams and business units to craft a differentiated value proposition and ensure alignment to global strategy while supporting market-specific opportunities.

You will build trusted relationships with global and regional teams, drive external and internal engagement