Senior Marketing Manager: Strategy & Digital Growth

Simmons Bank; Dallas (TX); Hybrid; USD 90,000 - 130,000; Full time

Job summary

Simmons Bank is seeking a Marketing Manager to plan, oversee, and manage marketing programs across consumer and commercial lines. You will develop and execute the annual marketing plan aligned with corporate goals and strengthen the brand across traditional and digital channels.

The role requires strategic thinking, budget stewardship, and collaboration with regional teams to drive lead generation and measurable ROI while maintaining compliance with industry regulations.

Qualifications

• BS/BA degree and 5+ years in a related marketing role.
• MS Office proficiency for reporting and dashboards.
• Proofing and editing with creativity to produce effective business messaging.

Responsibilities

• Develop and oversee annual marketing plan aligned with corporate goals.
• Coordinate traditional and digital marketing campaigns and budget tracking.
• Lead regional/local marketing plan execution and lead generation efforts.
• Evaluate market data and adjust plans to improve ROI and profitability.
• Manage Simmons Bank brand consistency across channels and vendors.

Skills

Document interpretation

Financial/legal interpretation

Business correspondence

Presentation skills

Public speaking to groups

Education

BS/BA degree and 5 years experience

Tools

MS Office

Job description

Simmons Bank is seeking a Marketing Manager to plan, oversee, and manage marketing programs across consumer and commercial lines. You will develop and execute the annual marketing plan aligned with corporate goals and strengthen the brand across traditional and digital channels.

The role requires strategic thinking, budget stewardship, and collaboration with regional teams to drive lead generation and measurable ROI while maintaining compliance with industry regulations.