Senior Marketing Director, AI-Driven Growth & Campaigns

Broadcast Management Group; Washington (District of Columbia); Hybrid; USD 120,000 - 170,000; Full time

Benefits offered by this job

Health insurance

Bonus incentives

401(k)

Paid time off (PTO)

Professional development budget

Job summary

Broadcast Management Group in Washington, DC, is seeking a Senior Marketing Manager to lead a 9-person marketing team and drive campaign execution toward aggressive revenue goals. You will report to the EVP Growth and Marketing, manage operations, and ensure AI-driven productivity across the team.

Ideal candidates have 7+ years in B2B marketing, strong multi-channel campaign experience, and a proven ability to optimize CAC while expanding thought leadership and organic reach.

Qualifications

• 7+ years in B2B marketing with leadership experience.
• Proven track record running multi-channel campaigns (email, digital ads, ABM, events).
• Daily AI usage and ability to coach others on AI tools.
• Comfort with analytics platforms like GA and HubSpot.
• Strong project management skills with 5–10 concurrent projects.

Responsibilities

• Lead a 9-person marketing team and set KPIs aligned to revenue targets.
• Oversee campaigns across email, digital, ABM, webinars, and events.
• Integrate AI tools and build repeatable AI workflows for teams.
• Track pipeline contribution, CAC, leads, and team productivity; report monthly.

Skills

B2B marketing

Team management

Multi-channel campaigns

AI in marketing

Analytics platforms

Project management

ABM/demand gen

Tools

HubSpot

Google Analytics

Adobe Suite

Figma

Job description

Broadcast Management Group in Washington, DC, is seeking a Senior Marketing Manager to lead a 9-person marketing team and drive campaign execution toward aggressive revenue goals. You will report to the EVP Growth and Marketing, manage operations, and ensure AI-driven productivity across the team.

Ideal candidates have 7+ years in B2B marketing, strong multi-channel campaign experience, and a proven ability to optimize CAC while expanding thought leadership and organic reach.