Senior AI-Driven Paid Media & ABM Lead

WRITER; San Francisco (CA); On-site; USD 157,000 - 185,000; Full time

Benefits offered by this job

Generous PTO

Medical, dental, and vision coverage

Parental leave (16 weeks)

Fertility and family planning support

Galleri cancer testing

Health savings account with company"s"

Wellness stipend

Learning and development stipend

Company off-sites and team events

Stock options and 401k

Job summary

WRITER is seeking a senior paid marketing manager to lead AI-powered paid media programs across social, search, and display. You’ll focus on account-based marketing for enterprise accounts and collaborate with sales to support long sales cycles.

The role reports to the director of lifecycle marketing and requires a strategic, data-driven mindset with expertise in full-funnel performance marketing.

Qualifications

• 5+ years of paid marketing experience, including ABM and enterprise-focused campaigns.
• Experience using AI to personalize or scale marketing programs.
• Strong understanding of enterprise sales cycles and how paid media supports them.
• Experience working cross-functionally with marketing, sales, and product teams.
• Proficiency with major ad platforms (Google Ads, LinkedIn, Meta, and others).
• Strong analytical skills - you turn campaign data into budget and targeting decisions.

Responsibilities

• Build and manage paid marketing programs across social, search, and display channels.
• Use AI tools to personalize campaigns and scale them efficiently.
• Develop and execute account-based marketing strategies that target enterprise accounts.
• Partner with sales to support long enterprise sales cycles.
• Collaborate with the broader marketing team to align paid media with brand, content, and lifecycle initiatives.
• Set up and optimize targeting, bidding, and budget allocation.
• Analyze campaign performance and report on ROI, pipeline, and revenue impact.
• Manage agency and vendor relationships.

Skills

Paid marketing

ABM campaigns

Enterprise marketing

AI-driven personalization

Cross-functional collaboration

Analytics & ROI reporting

Stakeholder management

Tools

Google Ads

LinkedIn Ads

Meta Ads

Job description

WRITER is seeking a senior paid marketing manager to lead AI-powered paid media programs across social, search, and display. You’ll focus on account-based marketing for enterprise accounts and collaborate with sales to support long sales cycles.

The role reports to the director of lifecycle marketing and requires a strategic, data-driven mindset with expertise in full-funnel performance marketing.