Marketing Director

Confidential; Charlotte (NC); On-site; USD 140,000 - 210,000; Full time

Job summary

Confidential is seeking a strategic, hands-on Director of Marketing to lead brand strategy, demand generation, content development, and audience engagement. You will partner with executive leadership to accelerate growth and strengthen market presence.

You will drive multi-channel campaigns, oversee compelling content, leverage AI-powered tools, and establish metrics to measure impact. This role demands a collaborative leader who can translate business priorities into actionable marketing

Qualifications

• 7+ years of progressive marketing leadership experience across brand, digital marketing, content, campaigns, and audience development.
• Demonstrated success creating and executing integrated marketing strategies with measurable business outcomes.
• Retail banking experience.
• Strong understanding of modern marketing technology, analytics, and AI-enabled workflows.
• Exceptional communication, storytelling, and project management skills.
• Ability to operate independently while managing multiple priorities in a fast-paced environment.

Responsibilities

• Marketing Strategy & Brand Leadership: Develop and execute integrated marketing strategies that support growth objectives; Elevate brand positioning and market visibility; Translate priorities into actionable campaigns.
• Demand Generation & Audience Growth: Lead multi-channel campaigns (digital, email, social, web, content); Focus on acquisition, retention, and audience expansion; Use insights to optimize campaigns.
• Content & Communications: Oversee creation of content and assets (website, presentations, sales materials, thought leadership, digital campaigns); Ensure consistent brand voice and storytelling; Leverage AI-powered tools.
• Marketing Operations & Analytics: Establish KPIs, reporting frameworks, and dashboards; Evaluate marketing technologies and processes; Present data-driven recommendations to executives.
• Cross-Functional Partnership: Collaborate with product teams, executives, and partners; Manage relationships with agencies and vendors as needed.

Skills

Marketing leadership

Brand strategy

Demand generation

Content development

Audience growth

Digital marketing

AI-enabled workflows

Analytics

Communication

Project management

Independent work

Job description

Lead the Growth Story A confidential and rapidly evolving organization is seeking a strategic, hands‑on Director of Marketing to lead brand strategy, demand generation, content development, and audience engagement initiatives. This role is ideal for a marketing leader who enjoys both setting direction and executing high‑impact campaigns while leveraging AI and modern marketing technology to accelerate growth. As the organization’s senior marketing leader, you will partner directly with executive leadership to strengthen market presence, build meaningful customer engagement, and drive measurable business results.

About the Role

A strategic, hands‑on Director of Marketing role leading brand strategy, demand generation, content development, and audience engagement initiatives, partnering with executive leadership to strengthen market presence, build meaningful customer engagement, and drive measurable business results.

Responsibilities

Marketing Strategy & Brand Leadership

• Develop and execute integrated marketing strategies that support organizational growth objectives.
• Elevate brand positioning, messaging, and market visibility across all channels.
• Translate business priorities into actionable marketing initiatives that generate awareness, engagement, and conversion.

Demand Generation & Audience Growth

• Lead multi‑channel marketing campaigns across digital, email, social, web, and content platforms.
• Manage initiatives focused on customer acquisition, retention, and audience expansion.
• Utilize performance insights and market intelligence to optimize campaign effectiveness and customer experience.

Content & Communications

• Oversee the creation of compelling content and marketing assets including website content, presentations, sales materials, thought leadership, and digital campaigns.
• Ensure consistency in brand voice, visual identity, and storytelling across all customer‑facing communications.
• Leverage AI‑powered tools to enhance content production, research, and creative execution.

Marketing Operations & Analytics

• Establish KPIs, reporting frameworks, and dashboards that measure marketing impact.
• Evaluate marketing technologies, automation platforms, and processes to improve efficiency and performance.
• Present data‑driven recommendations to executive leadership.

Cross‑Functional Partnership

• Collaborate with business leaders, product teams, and external partners to support organizational goals.
• Manage relationships with agencies, freelancers, and specialized marketing vendors as needed.

Required Skills

• 7+ years of progressive marketing leadership experience across brand, digital marketing, content, campaigns, and audience development.
• Demonstrated success creating and executing integrated marketing strategies with measurable business outcomes.
• Retail Banking Experience
• Strong understanding of modern marketing technology, analytics, and AI‑enabled workflows.
• Exceptional communication, storytelling, and project management skills.
• Ability to operate independently while managing multiple priorities in a fast‑paced environment.