Senior Campaign Strategy Lead—AI-Powered Growth

Morningstar; Illinois; Hybrid; USD 95,000 - 140,000; Full time

Benefits offered by this job

Hybrid work model

Comprehensive health benefits

Wellness programs

Job summary

Morningstar is seeking a Sr. Manager, Campaign Strategy to lead outbound and demand-generation programs across the Direct Platform marketing team. You will translate business objectives into high-impact campaigns, ensure quality and scalability, and champion AI-enabled marketing practices.

You will manage a team of marketers, collaborate with Sales, Product Marketing, and Analytics, and optimize programs for pipeline growth and customer engagement in a fast-paced environment.

Qualifications

• 7+ years of B2B SaaS marketing experience with emphasis on demand generation, campaign strategy, and marketing operations.
• Proven success in designing integrated demand programs that drive pipeline growth and revenue.
• Experience aligning marketing with sales and product teams for outbound motions and ABM programs.
• Track record of leading and developing marketing teams to high performance.
• Advanced experience with AI and automation in modern marketing solutions, including AI agents and workflow automation.
• Strong knowledge of paid media, marketing automation, and marketing tech platforms.
• Excellent analytical and project management skills to drive data-informed decisions.
• Strategic yet execution-oriented, capable of balancing long-term planning with delivery.
• Proven ability to influence across cross-functional teams in fast-paced environments.
• Strong executive communication and presentation skills for senior stakeholders.

Responsibilities

• Own outbound sales play strategy and scalable outbound motions with cross-functional partners.
• Drive demand generation strategy with funnel analytics, testing, and market feedback to optimize campaigns.
• Lead, coach, and develop a high-performing marketing team with a culture of accountability and innovation.
• Represent marketing priorities to Marketing Operations, Performance Marketing, and Analytics.
• Bridge demand generation, campaign execution, and operations for coordinated planning and impact.
• Oversee audience targeting, execution plans, and performance to align with revenue goals.
• Establish scalable, documented processes to improve campaign quality and collaboration.
• Identify growth opportunities and partner with stakeholders to implement solutions.
• Champion AI-driven marketing practices and integrated tool ecosystems to boost performance.

Skills

Demand generation

Campaign strategy

Marketing operations

Performance marketing

AI in marketing

Marketing technology

Data analysis

Leadership

Cross-functional collaboration

Executive communication

Education

Bachelor's degree or equivalent professional experience

Job description

Morningstar is seeking a Sr. Manager, Campaign Strategy to lead outbound and demand-generation programs across the Direct Platform marketing team. You will translate business objectives into high-impact campaigns, ensure quality and scalability, and champion AI-enabled marketing practices.

You will manage a team of marketers, collaborate with Sales, Product Marketing, and Analytics, and optimize programs for pipeline growth and customer engagement in a fast-paced environment.