Senior Marketing Data Product Analyst

The Walt Disney Company; Burbank (CA); On-site; USD 118,000 - 158,000; Full time

Benefits offered by this job

Health benefits

Educational opportunities

Employee perks

Job summary

The Walt Disney Company in Burbank, CA seeks a Sr Analyst, Marketing Data Product to drive data-driven marketing campaigns by delivering data collection, cleaning, and insights tools. You will help build data pipelines, analytics workflows, and web applications that blend advertising art with data-backed insight.

The role collaborates with marketers, software engineers, and data scientists on a cross-functional team; reports to a Manager, Marketing Data Product, and is based in Burbank, CA, with

Qualifications

• 5+ years of related work experience in Data Engineering/Analytics, Ad Tech/Media Analytics, or technical Product Management.
• Strong experience with SQL and working with complex datasets.
• Experience with workflow tracking or project management tools such as Airtable.
• Ability to manage multiple projects effectively and meet deadlines.
• Proven critical thinking and problem-solving skills.

Responsibilities

• Maintain product roadmaps for a small suite of Performance Marketing tools focusing on data ingestion, validation, and insights.
• Live and breathe our data – be the subject matter expert and owner for an array of detailed tables and collections.
• Communicate and coordinate product releases and upgrades with external teams.
• Write and approve technical user stories for software engineers on our internal team; coordinate efforts between different groups to ensure alignment and delivery.
• Collaborate with software engineers to execute improvements to existing processes and tools (and innovate by creating new ones).
• Ensure that existing media analytics tools, platforms, processes, and dashboards continue to deliver value for our campaigns; write SQL queries to verify data quality.
• Facilitate any work with UX/UI teams on requirements for wireframes and design elements; translate functional requirements to software engineers.
• Leverage AI and LLMs to get out of your comfort zone – you will build your own prototypes and tools in collaboration with the broader team.

Skills

Data Engineering/Analytics

SQL

Airtable

Critical thinking

Problem solving

Education

Bachelor's degree

Master's degree

Tools

Databricks

Snowflake

Tableau/Looker/Power BI

Python

Job description

The Walt Disney Company in Burbank, CA seeks a Sr Analyst, Marketing Data Product to drive data-driven marketing campaigns by delivering data collection, cleaning, and insights tools. You will help build data pipelines, analytics workflows, and web applications that blend advertising art with data-backed insight.

The role collaborates with marketers, software engineers, and data scientists on a cross-functional team; reports to a Manager, Marketing Data Product, and is based in Burbank, CA, with