Marketing Data Product Analyst — AI-Driven Ad Ops

The Walt Disney Studios; Burbank (CA); On-site; USD 98,000 - 131,000; Full time

Benefits offered by this job

Health benefits

Educational opportunities

Special extras

Job summary

The Walt Disney Studios in Burbank, CA is seeking an Analyst, Marketing Data Product to join our Performance Marketing arm. You will help deliver the product roadmap for paid media tools, ensuring data-driven marketing campaigns run smoothly and effectively.

You will work closely with engineers and UX/UI teams, write technical user stories, and leverage AI to prototype new solutions that enhance campaign optimization and analytics capabilities within the Disney media ecosystem.

Qualifications

• Relevant analytics or product management experience in advertising or data tech.
• Ability to read APIs, technical docs and translate to user stories.
• Experience with project management tools and coordinating multiple projects.

Responsibilities

• Maintain roadmaps for a small suite of Performance Marketing tools.
• Coordinate releases and upgrades with external teams.
• Write user stories for software engineers and align cross-groups.
• Collaborate with engineers to improve processes and create new tools.
• Ensure media analytics tools and dashboards deliver value.

Skills

Data Analytics

Product Management

APIs

Project Management

Critical Thinking

Education

Bachelor's degree

Master's degree

Tools

SQL

Tableau

Looker

Power BI

Python

Job description

The Walt Disney Studios in Burbank, CA is seeking an Analyst, Marketing Data Product to join our Performance Marketing arm. You will help deliver the product roadmap for paid media tools, ensuring data-driven marketing campaigns run smoothly and effectively.

You will work closely with engineers and UX/UI teams, write technical user stories, and leverage AI to prototype new solutions that enhance campaign optimization and analytics capabilities within the Disney media ecosystem.