Marketing Data Product Analyst: Paid Media & Analytics

5191 Disney Entertainment Operations LLC; California (MO); On-site; USD 98,000 - 131,000; Full time

Benefits offered by this job

Health benefits

Educational opportunities

Special extras

Job summary

The Walt Disney Company is seeking an Analyst, Marketing Data Product in Burbank, CA to help deliver a data-driven marketing product roadmap within the Performance Marketing function. You will work with marketers, engineers, data scientists and analysts embedded in the Disney media team to optimize paid media campaigns.

Responsibilities include maintaining roadmaps, guiding releases, writing technical user stories, and collaborating cross-functionally to improve processes and tools.

Qualifications

• 3+ years in Data Engineering/Analytics, Ad Tech/Media Analytics, or technical Product Management.
• Experience reading API docs and interpreting responses.
• Experience with workflow tracking or project management tools such as Airtable.
• Ability to manage multiple projects and meet deadlines.
• Strong critical thinking and problem-solving skills.

Responsibilities

• Maintain product roadmaps for a small suite of Performance Marketing tools focusing on paid media operations and optimization.
• Communicate and coordinate product releases and upgrades with external teams.
• Write and approve technical user stories for software engineers; coordinate efforts between different groups to ensure alignment and delivery.
• Collaborate with software engineers to execute improvements to existing processes and tools (and innovate by creating new ones).
• Ensure that existing media analytics tools, platforms, processes, and dashboards continue to deliver value for our campaigns.
• Facilitate any work with UX/UI teams on requirements for wireframes and design elements; translate functional requirements to software engineers.
• Leverage AI and LLMs to get out of your comfort zone – you will build your own prototypes and tools in collaboration with the broader team.

Skills

Data analytics

Ad tech knowledge

Technical product management

Education

Bachelor’s degree

Master’s degree

Tools

Tableau

Looker

Power BI

Airtable

Google Ads

Meta

Innovid

The Trade Desk

Python

Job description

The Walt Disney Company is seeking an Analyst, Marketing Data Product in Burbank, CA to help deliver a data-driven marketing product roadmap within the Performance Marketing function. You will work with marketers, engineers, data scientists and analysts embedded in the Disney media team to optimize paid media campaigns.

Responsibilities include maintaining roadmaps, guiding releases, writing technical user stories, and collaborating cross-functionally to improve processes and tools.