Sr Analyst, Marketing Data Product

The Walt Disney Company; Burbank (CA); On-site; USD 118,000 - 158,000; Full time

Benefits offered by this job

Health benefits

Educational opportunities

Employee perks

Job summary

The Walt Disney Company in Burbank, CA seeks a Sr Analyst, Marketing Data Product to drive data-driven marketing campaigns by delivering data collection, cleaning, and insights tools. You will help build data pipelines, analytics workflows, and web applications that blend advertising art with data-backed insight.

The role collaborates with marketers, software engineers, and data scientists on a cross-functional team; reports to a Manager, Marketing Data Product, and is based in Burbank, CA, with

Qualifications

• 5+ years of related work experience in Data Engineering/Analytics, Ad Tech/Media Analytics, or technical Product Management.
• Strong experience with SQL and working with complex datasets.
• Experience with workflow tracking or project management tools such as Airtable.
• Ability to manage multiple projects effectively and meet deadlines.
• Proven critical thinking and problem-solving skills.

Responsibilities

• Maintain product roadmaps for a small suite of Performance Marketing tools focusing on data ingestion, validation, and insights.
• Live and breathe our data – be the subject matter expert and owner for an array of detailed tables and collections.
• Communicate and coordinate product releases and upgrades with external teams.
• Write and approve technical user stories for software engineers on our internal team; coordinate efforts between different groups to ensure alignment and delivery.
• Collaborate with software engineers to execute improvements to existing processes and tools (and innovate by creating new ones).
• Ensure that existing media analytics tools, platforms, processes, and dashboards continue to deliver value for our campaigns; write SQL queries to verify data quality.
• Facilitate any work with UX/UI teams on requirements for wireframes and design elements; translate functional requirements to software engineers.
• Leverage AI and LLMs to get out of your comfort zone – you will build your own prototypes and tools in collaboration with the broader team.

Skills

Data Engineering/Analytics

SQL

Airtable

Critical thinking

Problem solving

Education

Bachelor's degree

Master's degree

Tools

Databricks

Snowflake

Tableau/Looker/Power BI

Python

Job description

Do you remember seeing trailers for The Devil Wears Prada 2 earlier this summer? What about digital spots for a cruise on the Disney Wish? Or the California Adventure Food and Wine Festival? If you did, it was likely because of the detailed planning and execution of The Walt Disney Company’s Enterprise Media and Marketing team…and if you didn’t – it’s probably because our targeting is that good.

We are looking for a Sr Analyst, Marketing Data Product, to join the Performance Marketing arm of this media team. We are an integrated, cross-functional team of marketers, software engineers, data scientists, and analysts who help the Media team execute highly data-driven marketing campaigns and tactics.

As a Sr Analyst, you will facilitate the delivery of our product roadmap, focusing on our data collection, cleaning, and insights tools. You will help create novel data pipelines, complex data science workflows, and elegant web applications that blend the art of advertising at Disney with the science of our data-backed insights.

The role reports to a Manager, Marketing Data Product and is based in Burbank, CA.

You Will / Responsibilities

• Maintain product roadmaps for a small suite of Performance Marketing tools focusing on data ingestion, validation, and insights
• Live and breathe our data – be the subject matter expert and owner for an array of detailed tables and collections
• Communicate and coordinate product releases and upgrades with external teams
• Write and approve technical user stories for software engineers on our internal team; coordinate efforts between different groups to ensure alignment and delivery
• Collaborate with software engineers to execute improvements to existing processes and tools (and innovate by creating new ones)
• Ensure that existing media analytics tools, platforms, processes, and dashboards continue to deliver value for our campaigns; write SQL queries to verify data quality
• Facilitate any work with UX/UI teams on requirements for wireframes and design elements; translate functional requirements to software engineers
• Leverage AI and LLMs to get out of your comfort zone – you will build your own prototypes and tools in collaboration with the broader team

You Will Have / Required Qualifications

• 5+ years of related work experience in Data Engineering/Analytics, Ad Tech/Media Analytics, or technical Product Management
• Strong experience with SQL and working with complex datasets
• Experience with workflow tracking or project management tools such (e.g., Airtable)
• Ability to manage multiple projects effectively and meet deadlines
• Proven critical thinking and problem-solving skills

Preferred Qualifications

• Knowledge of ad platforms, including Google Ads, Meta, Innovid, The Trade Desk, and similar
• Experience working with data platforms such as Databricks or Snowflake
• Experience with data visualization tools such as Tableau, Looker, or Power BI
• Familiarity with the Python programming language

Required Education

Bachelor’s degree in relevant subject areas, such as Computer Science or Business Analytics or equivalent work experience

Preferred Education

Master’s degree in relevant subject area

Additional Information

Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities and special extras that only Disney can provide. Learn more about our benefits and perks at https://jobs.disneycareers.com/benefits

The hiring range for this position in Burbank, CA is $117,500.00 to $157,500.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

Job ID: 10159855

Location: Burbank,California

Job Posting Company: The Walt Disney Studios

The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, email [e-mail] with your request. This email address is not for general employment inquiries or correspondence. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.