Marketing Data Product Analyst — Performance Marketing & Data

The Walt Disney Company; Burbank (CA); On-site; USD 98,000 - 131,000; Full time

Benefits offered by this job

Health benefits

Education opportunities

Employee perks

Job summary

The Walt Disney Company in Burbank, CA is seeking an Analyst, Marketing Data Product to join the Performance Marketing group. You will own roadmaps, coordinate releases, and translate business needs into actionable technical stories for engineers.

You will also collaborate with data scientists and marketers to optimize paid media analytics, leverage AI to prototype new tools, and ensure dashboards deliver measurable value for campaigns.

Qualifications

• 3+ years in Data Engineering/Analytics or technical Product Management.
• Understanding APIs: read docs, send requests, interpret responses.
• Experience with workflow tracking tools like Airtable.
• Ability to manage multiple projects and meet deadlines.
• Strong critical thinking and problem-solving skills.

Responsibilities

• Maintain product roadmaps for a small suite of Performance Marketing tools focusing on paid media operations and optimization.
• Coordinate product releases and upgrades with external teams.
• Write and approve technical user stories for software engineers; coordinate efforts between groups.
• Collaborate with engineers to improve processes and innovate with new tools.
• Ensure that media analytics tools and dashboards continue to deliver value for campaigns.
• Facilitate UX/UI requirements; translate functional requirements to engineers.
• Leverage AI/LLMs to build prototypes and tools with the broader team.

Skills

Data Analytics

Ad Tech

Product Management

APIs

Project Mgmt

Education

Bachelor's degree in CS/Business Analytics

Master's degree (preferred)

Tools

Airtable

SQL

Tableau

Looker

Power BI

Job description

The Walt Disney Company in Burbank, CA is seeking an Analyst, Marketing Data Product to join the Performance Marketing group. You will own roadmaps, coordinate releases, and translate business needs into actionable technical stories for engineers.

You will also collaborate with data scientists and marketers to optimize paid media analytics, leverage AI to prototype new tools, and ensure dashboards deliver measurable value for campaigns.