Senior Marketing Data & BI Analyst

Ferraro Law; Miami (FL); On-site; USD 90,000 - 140,000; Full time

Job summary

Ferraro Law Firm, P.A. is seeking a highly analytical Senior Marketing Data Analyst / BI Analyst to transform marketing, intake, and client acquisition data into actionable insights. The role covers attribution, ROI, and end-to-end analytics from marketing spend to signed cases.

The ideal candidate will integrate data from GA4, ads, CRM, and intake systems, building dashboards in Power BI, Tableau, or Looker Studio to enable leadership visibility into spend, lead generation, and outcomes.

Qualifications

• Bachelor's degree in a quantitative field as listed.
• 3+ years in marketing analytics or BI.
• Strong SQL and large dataset experience.
• Proficiency with BI platforms (Power BI/Tableau/Looker).
• Experience with GA4 and digital advertising data.
• Knowledge of attribution, CAC/CPA, ROAS, ROI.
• Experience with Salesforce or similar CRM strongly preferred.

Responsibilities

• Analyze performance across paid search, social, SEO and other channels.
• Build dashboards linking full acquisition funnel.
• Measure lead quality and conversion by source.
• Identify underperforming investments to improve ROI.
• Create cohort, funnel, trend analyses.
• Develop real-time dashboards for leadership.
• Automate recurring reporting.
• Standardize KPI definitions and reporting methodologies.

Skills

SQL

Power BI

Tableau

Looker Studio

Excel

Google Analytics 4

Marketing attribution

CRM integration

Data visualization

Python or R

Education

Bachelor's degree in Data Analytics / Business Analytics / Statistics / Economics / Finance / Marketing Analytics / Computer Science

Tools

Salesforce

Litify

CRM/case-management platforms

Call tracking

ETL processes

Data warehouses

APIs

Job description

Ferraro Law Firm, P.A. is seeking a highly analytical Senior Marketing Data Analyst / BI Analyst to transform marketing, intake, and client acquisition data into actionable insights. The role covers attribution, ROI, and end-to-end analytics from marketing spend to signed cases.

The ideal candidate will integrate data from GA4, ads, CRM, and intake systems, building dashboards in Power BI, Tableau, or Looker Studio to enable leadership visibility into spend, lead generation, and outcomes.