Senior Data Analyst: Marketing Insights, Funnel & ROI

TaxAct; United States; On-site; USD 80,000 - 110,000; Full time

Job summary

A leading software development company in the United States is seeking a Senior Data Analyst to lead impactful analysis across marketing and conversion funnels. This analytical role focuses on uncovering user behavior insights, driving engagement optimization, and influencing strategic decisions. Candidates should have strong skills in SQL and data visualization tools like Tableau or Power BI, with 5-8 years of relevant experience.

Qualifications

• 5-8 years in Data Analysis and providing actionable insights to stakeholders.
• Expertise in SQL for data extraction and transformation.
• Experience analyzing marketing funnel, paid media performance, and conversion behavior.

Responsibilities

• Lead deep-dive analysis into user journeys, funnel performance, and campaign effectiveness.
• Build and maintain SQL-driven datasets and dashboards to track KPIs across paid search, display, and site behavior.
• Analyze structured and semi-structured data from sources.

Skills

SQL

Data visualization

Data storytelling

Analytical skills

Communication

Tools

Tableau

Power BI

Job description

A leading software development company in the United States is seeking a Senior Data Analyst to lead impactful analysis across marketing and conversion funnels. This analytical role focuses on uncovering user behavior insights, driving engagement optimization, and influencing strategic decisions. Candidates should have strong skills in SQL and data visualization tools like Tableau or Power BI, with 5-8 years of relevant experience.