Marketing Data Analyst - Salesforce & Dashboards

Wilson Sonsini Goodrich & Rosati

Austin (TX)

Hybrid

USD 82,000 - 110,000

Full time

6 days ago

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Benefits offered by this job

Competitive salary

Year-end bonus

Job summary

Wilson Sonsini Goodrich & Rosati is seeking an experienced Data Analyst to support its Marketing Technology team. You will analyze marketing data across platforms, build dashboards, and maintain Salesforce to enable accurate, secure insights for marketing and business development.

The role requires 3+ years in marketing technology, Salesforce experience, and strong data visualization skills with Power BI/Tableau. This is a hybrid Austin-based opportunity with a competitive package.

Qualifications

Bachelor’s degree in Marketing, Business Analytics, or a related field.
3+ years of marketing technology experience in a fast-paced professional services environment; law firm experience preferred.
3+ years of experience with Salesforce or other CRM platforms, including data analysis and administration.
Strong knowledge of data visualization and reporting tools, including Power BI, Tableau, Excel, or Smartsheet.
Experience with CRM and ERM systems, marketing automation tools, experience management platforms (including Salesforce, Introhive, Marketo, Foundation), and Google Analytics.
Familiarity with A/B testing, segmentation, and campaign optimization techniques.
Knowledge of CRM system migrations, deprecations, deployments, and rollouts, including approaches for minimizing disruption while maintaining data integrity.
Strong written and verbal communication skills to present complex insights clearly and concisely.
Salesforce experience is required.
Experience managing complex projects and working to deadlines.

Responsibilities

Analyze data across marketing technology platforms to produce insights on key marketing metrics.
Design and implement dashboards that help tracking of KPIs for marketing and leadership.
Formulate strategic recommendations from platform insights to optimize marketing initiatives.
Partner with the business development team to develop data signals supporting prospecting and cross-sell.
Manage Salesforce administration tasks including triggers, automation flows, and audits.
Collaborate on Salesforce objects, fields, sharing rules, profiles, and permission sets for data security.
Develop and execute a QA plan to validate data syncs and mappings across systems.
Identify opportunities for data enrichment where data is missing or incomplete.
Assist with data source migrations and integrations in partnership with the Senior Manager of Marketing Technology.
Monitor data quality and troubleshoot discrepancies across marketing systems.
Provide onboarding and ongoing user support and training materials.