Casino Database Growth & Loyalty Lead

Royal Caribbean Cruises Ltd

Miami (FL)

On-site

USD 90,000 - 130,000

Full time

14 days+

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Job summary

Royal Caribbean Group is seeking a Lead, Casino Database Marketing to oversee program campaigns, drive growth, and optimize the casino database for revenue and margins. You will collaborate with Marketing, VIP, RM, and IT to deploy digital experiences and targeted offers.

The role emphasizes ownership of the testing program, data-driven decisions, and delivering insights to enhance casino bookings and guest loyalty. Willingness to travel is expected.

Qualifications

College degree required.
3–5 years database marketing experience.
Experience with CRM and loyalty programs.

Responsibilities

Oversee casino database marketing campaigns and analyze growth opportunities.
Lead web offers and automated campaigns across channels.
Collaborate with marketing, VIP services, RM, and analytics teams.
Develop testing and reporting for campaign effectiveness.
Deliver regular performance reports with insights for casino tactics.

Skills

Database marketing

CRM

Loyalty marketing

Project management

SQL

PowerBI

Alteryx

Excel

Education

BS/BA in Marketing, Analytics, or related field

Analytics or industrial engineering background

Tools

SQL

PowerBI

Alteryx

SAS

Job description

The role emphasizes ownership of the testing program, data-driven decisions, and delivering insights to enhance casino bookings and guest loyalty. Willingness to travel is expected.

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