Casino Database Marketing Lead — Growth & Personalization

Associated Builders and Contractors (ABC)

Miami (FL)

Hybrid

USD 110,000 - 140,000

Full time

14 days+

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Job summary

Royal Caribbean Group is seeking a Lead, Casino Database Marketing to oversee casino marketing campaigns and partner with VIP programs to drive bookings and loyalty. The role focuses on reinvestment strategy, direct mail, and web-driven casino offers while building a seamless digital experience for casino guests.

The position reports to the Senior Manager and requires collaboration across Marketing, RM, IT, and Hotel Operations to optimize data transfer, analytics, and guest engagement.

Qualifications

College degree required; 3–5 years database marketing experience.
Experience with CRM, loyalty programs, and customer targeting.
Strong analytical skills with data-driven decision making.

Responsibilities

Oversee casino database marketing campaigns and analyze growth opportunities.
Lead web/offers testing and transition to automated digital experiences.
Coordinate with Marketing, Web, VIP services, RM and cross-functional teams.
Develop templates for web production and plan casino calendars.
Create segmented campaigns to maximize profitability and customer engagement.
Produce monthly/quarterly/annual reports with actionable insights.

Job description

The position reports to the Senior Manager and requires collaboration across Marketing, RM, IT, and Hotel Operations to optimize data transfer, analytics, and guest engagement.

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