Lifecycle Marketing Analyst - E-commerce Campaigns (Miami)

Royal Caribbean Cruises Ltd; Miami (FL); On-site; USD 70,000 - 95,000; Full time

Job summary

Royal Caribbean Group in Miami seeks an Analyst, Customer and Lifecycle Marketing to drive web merchandising and cross-channel campaigns for RoyalCaribbean.com across global markets.

You'll collaborate with E-Commerce, content teams and analytics, author campaigns in AEM, and deliver weekly performance analyses. A four-year degree (MBA preferred) plus 1–3 years' experience and strong communication and PM skills are expected.

Qualifications

• Four-year Bachelor's or equivalent required; MBA preferred; or one to three years related business analysis experience and/or training; or equivalent combination of education and experience.
• Candidate must possess strong written and oral communication skills and be able to work effectively with all levels of personnel.
• Experience in AEM (Adobe Experience Manager) and Adobe Target is a plus.
• Excellent interpersonal communication and project management skills.

Responsibilities

• Oversee implementation and execution of integrated tactical campaigns to increase web conversion across international markets.
• Own and implement new tools and functionality and optimize user experience related to web conversion.
• Interact with social, brand, and email teams to align merchandising for marketing campaigns.
• Author global campaigns in AEM and provide weekly performance insights.

Skills

Communication skills

Project management

Excel

PowerPoint

Adobe Experience Manager

Adobe Target

Analytical thinking

Education

Bachelor's degree

MBA

Tools

AEM

Adobe Target

Job description

Royal Caribbean Group in Miami seeks an Analyst, Customer and Lifecycle Marketing to drive web merchandising and cross-channel campaigns for RoyalCaribbean.com across global markets.

You'll collaborate with E-Commerce, content teams and analytics, author campaigns in AEM, and deliver weekly performance analyses. A four-year degree (MBA preferred) plus 1–3 years' experience and strong communication and PM skills are expected.