Senior Marketing Data & Measurement Lead

Royal Caribbean Cruises Ltd

Miami (FL)

On-site

USD 110,000 - 170,000

Full time

14 days+

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Job summary

Royal Caribbean Group is seeking a technical and strategic measurement lead to own the data infrastructure, platform integrations, and analytic frameworks for campaign performance across our media network. This onsite role in Miami collaborates with marketing technology, data engineering, and campaign management teams.

You will define data collection standards, build scalable dashboards, and ensure measurement methods are consistent across partners while partnering with engineering and data

Qualifications

5–8 years of experience in marketing measurement, data analytics, or marketing technology.
Experience managing cross-functional projects across data, engineering, and business teams.
Ability to translate business requirements into technical solutions for data infrastructure.
Proficiency with data dashboards, metrics design, and data storytelling.
Strong SQL, Excel, and familiarity with privacy frameworks.

Responsibilities

Design KPI and metric frameworks with campaign management and sales.
Own data quality assessment across measurement inputs.
Build and maintain dashboards in BI tools; translate data into narratives.
Design and execute experiments including A/B tests and holdout testing.
Establish consistent measurement methodologies across campaigns.

Skills

Marketing measurement

Data analytics

Marketing technology

SQL

Excel

Tools

PowerBI

Tableau

Looker

Job description

You will define data collection standards, build scalable dashboards, and ensure measurement methods are consistent across partners while partnering with engineering and data

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