Director of Analytics & Measurement Strategy

Mindshare; New York (NY); Hybrid; USD 100,000 - 230,000; Full time

Benefits offered by this job

Medical insurance

Retirement plans

Vision & dental

Paid time off

Employee discounts

Mental health days

Hybrid work model

Job summary

WPP Media is seeking a senior analytics leader to own the day-to-day analytics and measurement strategy for Norwegian Cruise Line. The role includes co-creating a 2027 full-funnel measurement strategy across brand health, lead generation, sales, and media performance, and leading learning agendas with test design and actionable narratives.

You will manage a Senior Analyst, collaborate with Data Science, BI, and Technology teams, and present insights in Quarterly Business Reviews with clear

Qualifications

• 10+ years of analytics/measurement experience.
• Ability to design and lead full-funnel measurement frameworks.
• Strong client leadership and presentation skills.
• Experience with learning agendas and Brand Lift studies.
• SQL proficiency including Snowflake querying.

Responsibilities

• Lead day-to-day analytics relationship for client, in meetings and cross-functional discussions.
• Co-create and implement the 2027 full-funnel measurement strategy across brand health, leads, sales, and media.
• Develop learning agendas and advise on test design and interpretation.
• Set up and evaluate Brand Lift Studies with multiple partners.
• Collaborate with BI/Data teams to improve reporting and decision intelligence.
• Mentor and develop a Senior Analyst.

Skills

Analytics leadership

Full-funnel measurement

Client management

SQL

Data storytelling

Media channels experience

Mentoring analysts

Tools

Snowflake

Tableau

Adobe

VideoAmp

DISQO

Dynata

Kantar

Hightouch

Infosum

Python

Job description

WPP Media is seeking a senior analytics leader to own the day-to-day analytics and measurement strategy for Norwegian Cruise Line. The role includes co-creating a 2027 full-funnel measurement strategy across brand health, lead generation, sales, and media performance, and leading learning agendas with test design and actionable narratives.

You will manage a Senior Analyst, collaborate with Data Science, BI, and Technology teams, and present insights in Quarterly Business Reviews with clear