Lead, Casino Database Marketing & Web Campaigns

Royal Caribbean Group

Miami (FL)

On-site

USD 110,000 - 160,000

Full time

14 days+

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Job summary

Royal Caribbean Group in Miami seeks a Lead, Casino Database Marketing to oversee database campaigns, partner with VIP and Club Royale, and drive growth in casino bookings. You will manage the reinvestment strategy for Direct Mail and Email and help roll out a digital experience for Casino guests.

The role focuses on testing, segmentation, and performance analysis, delivering regular reports, and aligning with Marketing, RM, IT, and Shipboard Operations to improve data quality and campaign

Qualifications

3–5 years of database marketing experience required.
BS/BA in Marketing, Industrial Engineering, analytics, or related field.
Experience in CRM, loyalty marketing, and revenue optimization.

Responsibilities

Oversee casino database marketing campaigns and growth opportunities.
Lead campaign projects from creation to deployment across web and CO channels.
Collaborate with web, VIP services, RM, and Marketing to support web offers.
Develop and test automated, segmented campaigns for app and web.
Deliver periodic performance reports with insights for casino tactics.
Coordinate with Club Royale to expand automated touchpoints and guest loyalty.

Skills

Database marketing

CRM

Analytics

Project management

Loyalty marketing

Strategic thinking

Education

BS/BA in Marketing, Industrial Engineering, analytics, or related field

Tools

Alteryx

SQL

PowerBI

SAS

Job description

The role focuses on testing, segmentation, and performance analysis, delivering regular reports, and aligning with Marketing, RM, IT, and Shipboard Operations to improve data quality and campaign

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