Senior Marketing Data Analytics Lead

Wintrust Financial Corporation; Illinois; On-site; USD 98,000 - 132,000; Full time

Benefits offered by this job

Medical Insurance

Dental

Vision

Life insurance

401(k) plan with company match

Job summary

Wintrust Financial Corporation in Rosemont, IL is seeking a Marketing Data Senior Manager to lead the marketing data team and drive insight-informed decisions. You will partner with Marketing to define audience, segmentation, and measurement for multi-channel campaigns, and design analytics strategies to improve personalization and performance.

Responsibilities include building attribution models, aligning data pipelines, ensuring privacy compliance, and managing vendors.

Qualifications

• 10+ years in marketing analytics, BI, data science or digital marketing.
• Deep expertise in multi-touch attribution and marketing mix modeling.
• Experience with omnichannel performance frameworks and KPI governance.
• Proven ability to lead people, develop talent and drive growth culture.
• Excellent written and verbal communication skills.
• Ability to adapt to evolving business needs and prioritize.

Responsibilities

• Lead the marketing data team, set strategic goals and mentor members.
• Partner with Marketing to define audience, segmentation and measurements for multi-channel campaigns.
• Develop and implement first- and third-party analytics strategies to improve personalization.
• Design, implement and refine attribution models and media mix plans to maximize ROI.

Skills

Marketing analytics

Business intelligence

Data science

Digital marketing

Multi-touch attribution

Marketing mix modeling

Omnichannel measurement

KPI governance

Analytical tools

Leadership

Communication skills

Education

Bachelor's degree in a related field

Tools

Analytics software

Visualization tools

Marketing data platforms

Job description

Wintrust Financial Corporation in Rosemont, IL is seeking a Marketing Data Senior Manager to lead the marketing data team and drive insight-informed decisions. You will partner with Marketing to define audience, segmentation, and measurement for multi-channel campaigns, and design analytics strategies to improve personalization and performance.

Responsibilities include building attribution models, aligning data pipelines, ensuring privacy compliance, and managing vendors.