Audience Strategy Lead - Marketing Analytics & Insights

itD; San Jose (CA); Hybrid; USD 69,000 - 72,000; Full time

Benefits offered by this job

Medical benefits

401k plan

Paid holidays

Job summary

itD seeks a Senior Marketing Analyst to lead audience segmentation, strategy, and revenue opportunity sizing for the enterprise marketing team. The role uses expert SQL on large datasets to translate audience analysis into strategic recommendations shaping business, product, and investment decisions.

The candidate will collaborate with Data Scientists and Data Engineers, build automated dashboards, and present findings to senior leadership and cross-functional partners on a hybrid schedule in

Qualifications

• 8+ years of experience in marketing analytics, data science, data engineering, or business analytics.
• Expert-level SQL, including complex queries, CTEs, window functions, and large datasets.
• Proven track record owning audience or customer analysis end to end: segmentation, lifecycle and funnel analysis, revenue sizing.
• Hands-on experience with a customer data platform (preferably Salesforce Data Cloud) to build and activate segments.
• Collaboration with Data Scientists and Data Engineers on data pipelines and dashboards (e.g., Tableau).
• Experience presenting to senior leadership and communicating with both technical and non-technical audiences.

Responsibilities

• Deliver deep audience analysis, including segmentation, lifecycle and funnel analysis, growth and churn signals, and revenue and adoption attribution.
• Size revenue opportunities and build the business case for prioritizing audiences.
• Define metrics, methodology, and assumptions to answer business questions.
• Pull, clean, and analyze large datasets using advanced SQL and reconcile data across sources.
• Partner with Data Scientists and Data Engineers to define business logic, data models, and pipelines.
• Build automated reporting and self-service dashboards that reduce manual data pulls.
• Translate audience definitions into campaign-ready segments and present findings to leadership.

Skills

Marketing analytics

Advanced SQL

Audience analysis

Data storytelling

Education

Bachelor's degree in quantitative/technical/business field

Tools

Tableau

Salesforce Data Cloud

Job description

itD seeks a Senior Marketing Analyst to lead audience segmentation, strategy, and revenue opportunity sizing for the enterprise marketing team. The role uses expert SQL on large datasets to translate audience analysis into strategic recommendations shaping business, product, and investment decisions.

The candidate will collaborate with Data Scientists and Data Engineers, build automated dashboards, and present findings to senior leadership and cross-functional partners on a hybrid schedule in