Audience Strategy Lead - Marketing Analytics (Hybrid)

Itdtech

San Francisco (CA)

Hybrid

USD 69,000 - 72,000

Full time

3 days ago

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Benefits offered by this job

Medical benefits

401(k) plan

Paid holidays

Job summary

itD is seeking a Senior Marketing Analyst to lead audience segmentation, strategy, and revenue opportunity sizing for the enterprise marketing team of a leading global technology organization. Use expert SQL and large datasets to translate audience analysis into recommendations shaping business, product, and investment decisions.

Location is hybrid across San Francisco, NYC, or Menlo Park with onsite presence on a hybrid schedule.

Qualifications

8+ years of experience in marketing analytics, data science, data engineering, or business analytics.
Expert-level SQL with complex queries, CTEs, and window functions across large datasets.
Proven track record owning audience or customer analysis end-to-end with clear assumptions.

Responsibilities

Deliver deep audience analysis including segmentation and revenue attribution.
Size revenue opportunities and build business cases for audience prioritization.
Define measurement and methodology for business questions and assumptions.
Pull and analyze large datasets with advanced SQL and reconcile data from sources.
Partner with Data Scientists/Engineers to define logic and pipelines; validate builds.
Build automated reporting and self-service dashboards; minimize manual pulls.
Translate audience definitions into campaign-ready segments and present findings to leadership.