Senior Marketing Analyst - Audience Strategy & Growth

Crystal Equation Corporation; New York (NY); Hybrid; USD 102,000 - 109,000; Full time

Benefits offered by this job

Paid time off

Medical/dental/vision insurance

401K

Parental leave

Job summary

Crystal Equation is seeking a Senior Marketing Analyst V to join Audience Strategy & Insights. You will perform deep analytics, build segmentation models, size revenue opportunities, and influence leadership with quantified insights.

You'll partner with Data Scientists and Data Engineers to shape data pipelines and reporting, turning complex datasets into actionable business recommendations and self-service dashboards for cross-functional teams.

Qualifications

• 7+ years in marketing analytics, data science, or business analytics with quantitative/technical background.
• Expert-level SQL including complex queries, CTEs, window functions, and optimization on large datasets.
• Proven track record owning end-to-end audience or customer analysis with segmentation, revenue sizing, and business cases.
• Ability to partner with Data Scientists and Data Engineers to define logic, build data pipelines, and stand up automated reporting/dashboards (e.g., Tableau).

Responsibilities

• Deliver deep audience analysis including segmentation, lifecycle and funnel analysis, revenue and adoption attribution.
• Size revenue opportunities and build business cases for prioritizing audiences.
• Define how business questions should be answered including metrics, methodology, and assumptions.
• Pull, clean, and analyze large datasets (millions of records) using advanced SQL.
• Reconcile data across sources and resolve discrepancies before reporting.
• Partner with data teams to define business logic, data models, and pipelines; validate outputs.
• Build automated reporting and self-service dashboards for recurring needs.
• Translate audience definitions into campaign-ready segments and signals with stakeholders.
• Present findings and recommendations to senior leadership and cross-functional partners.

Skills

SQL

Data analysis

Audience segmentation

Dashboarding

Cross-functional partnering

Education

Bachelor's degree in quantitative field

Tools

Tableau

dbt

Airflow

Hive

Unidash

Job description

Crystal Equation is seeking a Senior Marketing Analyst V to join Audience Strategy & Insights. You will perform deep analytics, build segmentation models, size revenue opportunities, and influence leadership with quantified insights.

You'll partner with Data Scientists and Data Engineers to shape data pipelines and reporting, turning complex datasets into actionable business recommendations and self-service dashboards for cross-functional teams.