Senior Marketing Analyst: Audience Insights & Revenue Growth

OP; New York (NY); On-site; USD 120,000 - 160,000; Full time

Benefits offered by this job

401(k)

Dental Insurance

Health insurance

Vision insurance

Diversity and inclusion commitment

Job summary

OP is seeking an experienced Senior Marketing Analyst to leverage expert SQL and large datasets to define audience segmentation, strategy, and revenue opportunity sizing. You will translate insights into actionable recommendations shaping product, marketing, and investment decisions, partnering with data scientists and engineers to build scalable data pipelines.

You will deliver deep audience analysis across lifecycle and funnels, size revenue opportunities, and build automated reporting and

Qualifications

• 7+ years in marketing analytics or data analytics.
• Expert SQL with complex queries and large datasets.
• Proven end-to-end audience analysis and revenue sizing.
• Experience partnering with data scientists/engineers to build pipelines.
• Experience presenting to senior leadership.

Responsibilities

• Deliver deep audience analysis, including segmentation, lifecycle and funnel analysis, growth and churn signals, and revenue and adoption attribution.
• Define how a business question should be answered, including what to measure, the methodology to use, and which assumptions apply.
• Pull, clean, and analyze large datasets (millions of records) using advanced SQL. Reconcile data across sources and root-cause discrepancies before they reach reporting.
• Partner with Data Scientists and Data Engineers to define business logic, data models, and pipelines, and validate what is built.
• Build automated reporting and self-service dashboards for recurring business needs.
• Translate audience definitions into campaign-ready segments and signals in partnership with campaign and lifecycle owners.
• Present findings and recommendations to senior leadership and cross-functional partners.

Skills

Advanced SQL

Audience analysis

Data storytelling

Cross-functional collaboration

Tableau / dashboards

Education

Bachelor's degree in quantitative field

Tools

Tableau

dbt

Airflow

Salesforce Data Cloud

Python basics

Job description

OP is seeking an experienced Senior Marketing Analyst to leverage expert SQL and large datasets to define audience segmentation, strategy, and revenue opportunity sizing. You will translate insights into actionable recommendations shaping product, marketing, and investment decisions, partnering with data scientists and engineers to build scalable data pipelines.

You will deliver deep audience analysis across lifecycle and funnels, size revenue opportunities, and build automated reporting and