Audience Strategy Lead: Marketing Analytics & Growth

itD Tech; San Jose (CA); Hybrid; USD 69,000 - 72,000; Full time

Benefits offered by this job

Medical benefits

401k plan

Paid holidays

Job summary

itD is seeking a Senior Marketing Analyst to lead audience segmentation, strategy, and revenue sizing for the enterprise marketing team. You will work with large datasets, SQL, and collaborate with data scientists to influence business decisions.

You will develop segment libraries, automated reporting, and dashboards, translating insights into actionable recommendations for senior leadership and cross-functional partners across marketing, product, and sales.

Qualifications

• 8+ years of experience in marketing analytics, data science, data engineering, or business analytics.
• Expert-level SQL, including complex queries and window functions across large datasets.
• Proven track record owning end-to-end audience analysis and revenue sizing.
• Hands-on experience with a customer data platform (preferably Salesforce Data Cloud).
• Experience partnering with Data Scientists and Data Engineers on data pipelines and reporting.
• Background in B2B marketing and ability to present to senior leadership.

Responsibilities

• Deliver deep audience analysis including segmentation, lifecycle and funnel analysis.
• Size revenue opportunities and prioritize audiences.
• Define how business questions should be answered and what to measure.
• Pull and analyze large datasets using advanced SQL across millions of records.
• Partner with Data Scientists and Data Engineers on data models and pipelines.
• Build automated reporting and dashboards to replace manual data pulls.
• Translate audience definitions into segments in a CDP and present findings to leadership.

Skills

Marketing analytics

Audience analysis

SQL

Data storytelling

Cross-functional collaboration

B2B marketing

Education

Bachelor’s degree in quantitative/technical/business

Tools

Tableau

Salesforce Data Cloud

dbt

Airflow

Hive

Salesforce Marketing Cloud

Job description

itD is seeking a Senior Marketing Analyst to lead audience segmentation, strategy, and revenue sizing for the enterprise marketing team. You will work with large datasets, SQL, and collaborate with data scientists to influence business decisions.

You will develop segment libraries, automated reporting, and dashboards, translating insights into actionable recommendations for senior leadership and cross-functional partners across marketing, product, and sales.