Senior Marketing Communications Specialist, Fire Service

MSA, The Safety Company; Cranberry Township (Butler County); On-site; USD 90,000 - 130,000; Full time

Job summary

MSA Safety is seeking a marketing professional to develop tactical campaigns for the Fire Service Market, from ideation to execution. You will write campaign plans, craft assets, and oversee the rollout across channels.

You will plan digital content for websites and blogs, manage photo/video shoots, and lead nurturing activities. The role includes coordinating with agencies, analyzing results, and supporting regional and national campaigns in the US and Canada with hybrid work and limited travel.

Qualifications

• Minimum 5 years in a marketing role with strategy development.
• Experience delivering messaging across multiple channels.
• Ability to plan and execute digital and traditional campaigns.

Responsibilities

• Develop tactical marketing plans for the Fire Service Market aligned with regional strategy.
• Create campaigns, content, assets, and oversee execution.
• Plan and manage digital content for websites and blogs.
• Coordinate photo/video shoots and lead nurturing activities.
• Manage emails, social, and blog topics; coordinate with agencies.
• Measure campaigns and present reports to leadership.

Skills

Campaign strategy

Cross-channel messaging

Project management

Verbal communication

Written communication

AI in marketing

Creative direction

Traffic planning

Analytics & reporting

Organizational skills

Education

Bachelor's degree

Job description

Overview

Are you someone who is passionate, motivated, and driven to make a difference? If so, MSA Safety is the perfect fit for your career.

At MSA, SAFETY is who we are AND it is what we do. We are a purpose-driven company committed to deploying innovation and technology to deliver on our Mission to help protect people and assets all around the world. We continue to be relentless in our pursuit of solving our customers greatest problems so they can go home safe each and every day.

Are you in? Read on for more details about this particular role.

Responsibilities

• Develops tactical marketing communication plans for the Fire Service Market based on strategy provided by the Regional Marketing Communications Manager and Segment Teams. Ensures campaigns promote brand and message consistency. The main function of the role is to create successful, tactical marketing campaigns tied to overall NA sales and marketing initiatives, owning their implementation from ideation to execution. This includes writing tactical campaign plans, developing associated creative concepts and assets, as well as execution oversight. Also includes:


• Planning and executing digital content for website properties and blog, including images and copy


• Managing photo and video shoots tied to marketing campaigns


• Ensuring appropriate execution for lead nurturing activities tied to campaigns, trade shows, and events


• Planning and creating content for email campaigns, including newsletter content


• Acting as main contact for marketing agencies, including managing their workload Analyzing and presenting comprehensive campaign reports


• Oversees tactical execution of marketing plans done by internal teams and vendor partners including interactive, online advertising, social media, and media relations initiatives, assuring message and brand consistency.


• Plans and executes blog content, including determining article topics, writing articles and/or managing freelance writers, as well as email and social campaigns promoting blog content.


• Develops strategy for regional and national advertising campaigns in US & Canada. Ensures media buys strategically support marketing and sales initiatives. Oversees execution of plan, including advertising placement, content development partnerships, etc.


• Responsible for development of social media editorial content, ensuring creative is in line with documented content strategy. Oversees community management activities, working with internal and external teams to support timely follow up with customer comments.

Qualifications

Required Experience:

• 5 years' experience in a marketing role


• Past marketing strategy & goal development


• A thorough understanding of both existing and emerging marketing channels


• Ability to deliver consistent messaging across various channels


• Capable of leveraging AI tools to develop, personalize, and optimize marketing content, campaigns, and insights for improved engagement and performance


• Strong problem-solving and critical thinking skills


• Strong Project Management skills


• Strong Verbal and Written Communication Skills


• Strong Organizational and Problem-Solving Skills


• Maximum of 10% travel required

Preferred Experience:

• Advertising or interactive agency experience


• Experience with online strategies & emerging digital technologies

Required Education:

• Undergraduate BA/BS Degree

Preferred Education:

• Business, Journalism, Communications, or Marketing concentration

#LI-KH2

#LI-HYBRID