Marketing Manager

Fortified Health Security; Tennessee; On-site; USD 70,000 - 90,000; Full time

Job summary

A technology-focused healthcare company in Tennessee seeks a Marketing Manager to develop and execute marketing campaigns across diverse channels. You will collaborate with various teams, manage project timelines, and enhance marketing strategies. Candidates should have 3-6 years of B2B marketing experience, strong communication skills, and proficiency in tools like Adobe Creative Suite and Google Analytics. The role is integral to driving engagement and lead generation through effective marketing initiatives.

Qualifications

• 3-6 years of B2B marketing experience, especially in technology or healthcare IT.
• Background in journalism or content marketing preferred.
• Experience in small, growth-oriented private equity-backed businesses.

Responsibilities

• Support integrated marketing campaigns to drive awareness, engagement, and lead generation.
• Collaborate with teams to develop effective campaign assets.
• Coordinate activities across various marketing channels.
• Track and optimize campaign performance.
• Assist in creating marketing content like case studies and whitepapers.

Skills

Organized

Detail-oriented

Digitally savvy

Analytical mindset

Excellent communication skills

Collaborative team player

Self-starter

Education

Bachelor's degree in Marketing, Communication, or related field

Tools

Adobe Creative Suite

WordPress

Google Analytics

Email building tools

Job description

The Marketing Manager will support the development and execution of marketing campaigns and programs across multiple channels, including digital marketing, content, and demand generation. This role will work closely with marketing leadership, sales teams, operations, product management, and external partners to ensure initiatives are executed effectively and align with business objectives.

The ideal candidate is organized, detail-oriented, and digitally savvy, with the ability to manage projects from concept through execution while maintaining high standards of quality.

Essential Job Functions

The following duties are normal for this position. The omission of specific statements of duties does not exclude them from being expected of this position if the work is similar, related, or a logical assignment for this position. Other duties may be required.

• Support the planning of and execution of integrated marketing campaigns designed to drive awareness, engagement, and lead generation.
• Work with internal team and vendors to develop campaign assets that drive engagement and conversions.
• Coordinate campaign activities across channels, including email, social media, digital advertising, our website, and events.
• Track campaign performance and provide recommendations to improve results.
• Assist in the creation and management of marketing content, including case studies, whitepapers, digital ads, Horizon reports, and email campaigns.
• Drive digital marketing initiatives, including website updates, SEO optimization, email marketing, and paid campaigns.
• Monitor marketing analytics and performance metrics to identify opportunities for optimization.
• Build and manage lead nurture programs and automated workflows.
• Manage marketing project timelines and coordinate with internal teams and vendors to ensure deliverables are completed on schedule.
• Maintain marketing calendars and track campaign deliverables.
• Perform quality assurance checks on marketing assets, ensuring accuracy and brand consistency.

Knowledge & Skills

Education & Experience

• 3-6 years of experience in a B2B marketing role, preferably in technology, healthcare IT, or cybersecurity
• Ideal background in journalism or content marketing prior to expanding into broader marketing responsibilities
• Experience working in small, growth-oriented private equity-backed business

Soft Skills and Competencies

• Collaborative team player comfortable working cross-functionally.
• Ability and comfortable engaging with executive and senior leadership.
• Excellent written and verbal communications.
• Highly organized with strong attention to detail.
• Self-starter who can manage multiple initiatives simultaneously.
• Analytical mindset with the ability to interpret marketing performance data.
• Passion for learning and staying current on marketing best practices.

Special Skills & Knowledge

• Adobe Creative Suite (Photoshop, Illustrator, and InDesign. After Effects or Premiere a plus.)
• WordPress (Elementor Preferred)
• Email building tools
• Google Analytics and Search Console

Fortified Health Security is an Equal Opportunity Employer. In compliance with the Americans with Disabilities Act, Fortified Health Security will provide reasonable accommodations to qualified individuals with disabilities. If a reasonable accommodation is needed to perform this position, you need to inform Fortified Health Security People and Culture Team of such request. Signatures below indicate the receipt and review of this job description by the associate assigned to the position and the People and Culture Team.