Senior Marketing Communications Strategist – Fire Service

MSA - The Safety Company; Cranberry Township (Butler County); Vor Ort; USD 80.000 - 120.000; Vollzeit

Zusammenfassung

MSA Safety is seeking a seasoned marketing professional to design and execute tactical campaigns across the Fire Service Market. You will own content creation for digital properties and email campaigns, manage media shoots, and coordinate with agencies to ensure brand consistency.

The role focuses on cross-channel messaging, data-driven insights, and a hands-on approach to plan execution in North America. A BA/BS and 5 years of marketing experience are required.

Qualifikationen

• 5 years’ experience in a marketing role.
• Past marketing strategy & goal development.
• Understanding of both existing and emerging marketing channels.
• Ability to deliver consistent messaging across various channels.
• Leveraging AI tools to develop, personalize, and optimize marketing content, campaigns, and insights.
• Strong problem-solving and critical thinking skills.
• Strong Project Management skills.
• Strong Verbal and Written Communication Skills.
• Strong Organizational and Problem-Solving Skills.
• Maximum of 10% travel required.

Aufgaben

• Develops tactical marketing communication plans for the Fire Service Market based on strategy provided by the Regional Marketing Communications Manager and Segment Teams.
• Planning and executing digital content for website properties and blog, including images and copy.
• Managing photo and video shoots tied to marketing campaigns.
• Ensuring appropriate execution for lead nurturing activities tied to campaigns, trade shows, and events.
• Planning and creating content for email campaigns, including newsletter content.
• Acting as main contact for marketing agencies, including managing their workload.
• Analyzing and presenting comprehensive campaign reports.
• Oversees tactical execution of marketing plans done by internal teams and vendor partners including interactive, online advertising, social media, and media relations initiatives, assuring message and brand consistency.
• Plans and executes blog content, including determining article topics, writing articles and/or managing freelance writers, as well as email and social campaigns promoting blog content.
• Develops strategy for regional and national advertising campaigns in US & Canada. Ensures media buys strategically support marketing and sales initiatives. Oversees execution of plan, including advertising placement, content development partnerships, etc.
• Responsible for development of social media editorial content, ensuring creative is in line with documented content strategy. Oversees community management activities, working with internal and external teams to support timely follow up with customer comments.

Kenntnisse

Marketing planning

Campaign management

AI-powered content

Verbal & written communication

Project management

Organizational skills

Problem solving

Ausbildung

Undergraduate BA/BS Degree

Jobbeschreibung

MSA Safety is seeking a seasoned marketing professional to design and execute tactical campaigns across the Fire Service Market. You will own content creation for digital properties and email campaigns, manage media shoots, and coordinate with agencies to ensure brand consistency.

The role focuses on cross-channel messaging, data-driven insights, and a hands-on approach to plan execution in North America. A BA/BS and 5 years of marketing experience are required.