Senior Marketing Communications Specialist

Central States Industrial (CSI); Springfield (MO); On-site; USD 85,000 - 105,000; Full time

Benefits offered by this job

Health benefits

Paid time off

Retirement planning options

Education reimbursement

Job summary

Central States Industrial (CSI) seeks a Senior Marketing Communications Specialist to translate strategy into integrated campaigns across email, digital, and product launches. You will lead writing, development of briefs, and coordination of cross-functional teams to deliver cohesive customer experiences.

The role requires 7+ years in B2B marketing, strong CRM and marketing automation experience, and proficiency with Adobe Creative Suite.

Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration, or related field required; High School Diploma or Equivalent also required.
• 7+ years of B2B marketing experience, including senior/lead roles with complex initiatives and cross-functional projects.
• Demonstrated success developing multi-channel campaigns with measurable results.
• Strong experience with CRM-based campaigns and marketing automation programs.
• Exceptional marketing writing and copywriting across multiple channels.
• Understanding of permission-based email marketing, deliverability, and privacy practices.
• Strong project management and cross-functional leadership skills.
• Proficiency with Adobe Creative Suite, including Illustrator and Photoshop.
• B2B marketing experience with manufactured/technical products preferred.
• Experience supporting digital commerce, customer journeys, analytics, SEO, and marketing tech platforms preferred.

Responsibilities

• Translate marketing strategy into integrated campaigns supporting product launches and growth.
• Develop campaign briefs with objectives, audiences, journeys, messaging, channels, and success metrics.
• Coordinate resources and stakeholders to move campaigns from concept to execution on schedule.
• Serve as lead marketing communications writer for campaigns, launches, promotions, and customer communications.
• Develop customer-focused messaging, value propositions, headlines, CTAs, and copy.
• Create and maintain product pages and marketing content aligned with CSI positioning.
• Develop audience segmentation, automated journeys, nurture campaigns, and personalized communications.
• Analyze campaign performance and recommend improvements to engagement and nurturing.
• Leverage customer insights and analytics to inform recommendations and audience strategies.
• Build relationships across Sales, Engineering, Product, Inside Sales, Customer Service, Digital Commerce, and leadership.
• Support Voice of Customer program and marketing events, trade shows, and engagement activities.
• Leverage AI tools to improve writing efficiency, research, and personalization while maintaining quality.

Skills

Campaign management

Copywriting

CRM marketing

Marketing automation

Cross-functional leadership

Education

Bachelor's degree in Marketing, Communications, or related field

Tools

Adobe Creative Suite

Illustrator

Photoshop

CRM platforms

Job description

Pay: $85,000 - $105,000 annually, based on experience.

The Role - Senior Marketing Communications Specialist (Onsite Position-Springfield, MO)

CSI is looking for a seasoned marketing professional to join our team as a Senior Marketing Communications Specialist. If you are looking for an opportunity to use your exceptional writing, campaign planning, customer insight, and project leadership skills in a growing, successful organization, then we want to hear from you!

Senior Marketing Communications Specialists at CSI collaborate with the Director – Marketing & Digital Commerce to turn marketing strategy and business initiatives into integrated campaigns, marketing automation programs, and customer lifecycle communications. This role connects email marketing, marketing automation, website, digital commerce, video, social media, sales enablement, and customer communications into cohesive customer experiences that strengthen customer engagement, support product launches, enhance CSI's brand and customer experience, and contribute to business growth.

About CSI

CSI provides state-of-the-art stainless-steel process equipment and service for manufacturers in the food, dairy, beverage, pharmaceutical, and personal care industries.

We are a growing company built on teamwork, continuous learning, and exceptional customer service. Our employees are our greatest resource, and we invest in their development through training, collaboration, and opportunities to grow.

What You’ll Be Doing

• Translate marketing strategy and business initiatives into integrated marketing campaigns supporting product launches, strategic initiatives, digital commerce, customer engagement, and business growth.
• Develop campaign briefs defining objectives, target audiences, customer journeys, key messaging, channels, deliverables, timelines, responsibilities, and success measures.
• Coordinate marketing resources and cross-functional stakeholders to move campaigns from concept through execution while keeping deliverables aligned, consistent, and on schedule.
• Serve as CSI's lead marketing communications writer for campaigns, product launches, promotions, and customer communications across digital, print, website, email, advertising, sales enablement, trade shows, and promotional channels.
• Develop customer-focused messaging, value propositions, campaign themes, headlines, calls-to-action, and copy that effectively communicate CSI's products, services, and capabilities.
• Create and maintain product and solution pages for the CSI website and marketing content to ensure information is accurate, current, compelling, and aligned with CSI's positioning and customer needs.
• Develop audience segmentation, automated customer journeys, nurture campaigns, and personalized communications using CRM, marketing automation, email marketing, forms, landing pages, and customer data.
• Analyze campaign, customer engagement, and marketing automation performance and recommend improvements that support customer engagement, repeat purchasing, lead nurturing, and campaign effectiveness.
• Use customer insights, CRM data, VOC findings, sales feedback, and marketing analytics to identify opportunities and inform campaign recommendations, audience strategies, and customer communications.
• Build collaborative relationships across Sales, Engineering, Product Management, Inside Sales, Customer Service, Business Systems, Digital Commerce, and executive leadership to support coordinated marketing execution.
• Support CSI's Voice of Customer program and marketing events, trade shows, and customer engagement activities.
• Leverage AI-assisted marketing tools to improve campaign development, writing efficiency, research, personalization, and marketing effectiveness while maintaining CSI's quality standards.

Education/Experience

• Bachelor's degree in Marketing, Communications, Business Administration, or related field required; High School Diploma or Equivalent also required.
• 7+ years of B2B marketing experience, including experience in a senior, lead, supervisory, or management-level role with responsibility for complex marketing initiatives and cross-functional projects.
• Demonstrated success developing and executing multi-channel marketing campaigns supporting customer acquisition, lead nurturing, customer engagement, and business growth through measurable results.
• Strong experience with CRM-based marketing campaigns and marketing automation programs, including audience segmentation, lead nurturing, customer journeys, workflow management, campaign testing, optimization, and performance reporting.
• Exceptional marketing writing and copywriting skills, including customer messaging, positioning, value propositions, and calls-to-action across multiple marketing channels.
• Strong understanding of permission-based email marketing, deliverability, opt-in requirements, and applicable privacy practices.
• Strong project management and cross-functional leadership skills with the ability to move complex initiatives from concept through execution.
• Proficiency with Adobe Creative Suite, including Illustrator and Photoshop.
• B2B marketing experience with manufactured, engineered, or technical products preferred.
• Experience supporting digital commerce, customer journey development, marketing analytics, reporting, SEO, and marketing technology platforms preferred.

Why CSI

• Competitive compensation: $85,000-$105,000 annually.
• Opportunity to work on specialized stainless-steel process systems across multiple industries
• Hands‑on role with direct impact on quality, safety, and customer satisfaction
• Collaborative team environment focused on continuous improvement
• Career growth opportunities within installation, operations, and leadership teams
• Company culture centered on taking care of employees and customers

Benefits & Perks

• Health and wellness benefits
• Paid time off
• Retirement planning options
• Tuition reimbursement and continuing education support
• Opportunities for internal career advancement
• Company lunches, team events, and community volunteer opportunities

Work Environment / Physical Requirements

This role is primarily office-based, Monday‑Friday, with limited travel. It requires extended computer use, effective communication, and occasional movement within industrial environments. Light physical activity, including standing, bending, and lifting up to 20 pounds, may be required.

Equal Opportunity Employer

CSI is committed to equal opportunity employment. We select candidates based on their ability to perform the work in a competent and professional manner and do not discriminate based on age, sex, race, color, religion, national origin, sexual orientation, gender identity, veteran status, or disability.

Applicants must be authorized to work in the United States. CSI participates in E-Verify.