Integrated Campaign Marketing Lead

Mendix; United States; Remote; USD 90.000 - 130.000; Vollzeit

Zusammenfassung

Siemens Intelligence Center X is seeking an Integrated Campaign Marketing Manager to lead strategy, planning, execution, and optimization of high-impact brand campaigns. You will translate business priorities into integrated campaigns that reach the right audiences across the right channels, coordinating with cross-functional teams and external partners.

You will manage paid media programs on LinkedIn and Google, shape audience strategies, develop assets with creative teams, and continually

Qualifikationen

• Experience leading integrated brand-level marketing campaigns.
• Ability to translate brand, business, and GTM priorities into campaigns.
• Strong cross-functional leadership across marketing, content, product marketing and digital teams.

Aufgaben

• Own the strategy, planning, execution, and optimization of integrated brand-level campaigns.
• Translate priorities into compelling campaign strategies, audience journeys, and activation plans.
• Define objectives, audiences, personas, messaging priorities, channel strategies, KPIs, and measurement plans.
• Lead cross-functional campaign teams across Brand, Content, Product Marketing, Digital, Web, Social, Field Marketing, and Marketing Operations.
• Drive campaigns from brief to activation, measurement, optimization, and retrospective.
• Ensure campaigns connect into a cohesive audience journey rather than isolated channels.

Kenntnisse

Campaign Strategy

Digital & Paid Media

Agency & Vendor Management

Campaign Planning & Execution

Cross-Functional Leadership

Tools

LinkedIn

Google Ads

Marketing Automation

Jobbeschreibung

Siemens Intelligence Center X is seeking an Integrated Campaign Marketing Manager to lead strategy, planning, execution, and optimization of high-impact brand campaigns. You will translate business priorities into integrated campaigns that reach the right audiences across the right channels, coordinating with cross-functional teams and external partners.

You will manage paid media programs on LinkedIn and Google, shape audience strategies, develop assets with creative teams, and continually