Marketing Manager: Lead Strategy, Campaigns & Growth

Corporate Resources of Illinois; Lombard (IL); On-site; USD 60,000 - 73,000; Full time

Job summary

Corporate Resources of Illinois is seeking a Marketing Manager in Illinois to drive integrated marketing initiatives across channels, including digital, events, content, and email. You will own strategy, execution, measurement, and optimization to support brand growth and lead generation.

The ideal candidate has 3+ years in marketing, strong analytics, Canva or design tools, CRM experience, and excellent communication.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, Journalism, or related field.
• 3+ years in a diversified marketing communications, digital marketing, or integrated marketing role.
• Experience owning initiatives from strategy through execution and performance analysis.
• Strong understanding of marketing metrics, KPIs, lead generation, conversion tracking, and campaign performance analysis.
• Experience with websites, social media platforms, email marketing, CRM systems, and digital marketing tools.
• Experience with Canva or similar creative design platforms.
• Strong written and verbal communication skills across audiences.
• Highly organized, analytical, and capable of managing competing priorities in a fast-paced environment.

Responsibilities

• Develop and execute integrated marketing communications strategies that support brand awareness, engagement, lead generation, and business growth.
• Take ownership of marketing processes, calendars, campaigns, and initiatives from planning through execution, tracking, analysis, and optimization.
• Establish and monitor KPIs and marketing metrics to evaluate campaign and channel effectiveness.
• Track and analyze the customer journey, focusing on lead generation, lead quality, conversion rates, and opportunities to improve marketing-to-sales results.
• Manage and optimize lead tracking and conversion processes across digital platforms, CRM systems, website activity, email campaigns, social media, and other channels.
• Collaborate with internal teams and external agency partners to develop and execute marketing campaigns aligned with objectives and audience needs.
• Manage and enhance the company’s social media presence, including content strategy, creation, community engagement, and performance tracking.
• Write and edit compelling copy for marketing materials across digital, email, video, and print contexts.
• Monitor market trends, competitor activity, customer insights, and performance data to identify differentiation and growth opportunities.
• Coordinate and support events, sponsorships, and corporate initiatives from concept through execution and post-event evaluation.

Skills

Marketing strategy

Digital marketing

Lead generation

Analytics

Content writing

Education

Bachelor's in Marketing/Business/Communications

Tools

CRM systems

Canva

Job description

Corporate Resources of Illinois is seeking a Marketing Manager in Illinois to drive integrated marketing initiatives across channels, including digital, events, content, and email. You will own strategy, execution, measurement, and optimization to support brand growth and lead generation.

The ideal candidate has 3+ years in marketing, strong analytics, Canva or design tools, CRM experience, and excellent communication.