Senior Marketing Communications Lead: B2B Campaigns & Content

ContiTech; Winchester (VA); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Agency experience preferred

Job summary

ContiTech is seeking a Marketing Communications professional in the United States to oversee multi-channel campaigns, social media and influencer strategy, and region-specific messaging for the Americas. You will create compelling content, support product launches, and partner with sales, e-commerce, and product teams to drive impact.

The role requires transitioning global brand strategies into local messaging, managing agencies, and reporting on KPI results.

Qualifications

• 5+ years of experience in marketing communications in a B2B and/or B2C environment.
• Strong background in digital marketing, social media management and multi-channel campaign execution.
• Ability to manage multiple projects independently and deliver results.
• Experience working in global or matrix organizations.
• Strong writing, storytelling, and communication skills.

Responsibilities

• Plan and execute multi-channel marketing campaigns (digital, social, web, email, PR) with measurable business impact.
• Develop and implement the social media presence and influencer strategy for the region including owned and paid elements.
• Translate global Continental brand strategies into locally relevant messaging for Americas markets.
• Create and drive high-quality content (web, campaigns, videos, case studies, sales enablement tools).
• Support product launches and go-to-market initiatives in close partnership with sales, e-commerce and product management.
• Act as the key marketing partner to regional sales teams and collaborate with global marketing counterparts.
• Manage external agencies and creative partners to deliver output.
• Support trade shows and events with engaging pre- and post-event communication.
• Establish effective KPI reporting enabling data driven decision making.

Skills

Marketing experience

Digital marketing

Multi-channel campaigns

Project management

Global/matrix experience

Writing & storytelling

Education

Bachelor’s degree in Marketing/Communications/Business

Job description

ContiTech is seeking a Marketing Communications professional in the United States to oversee multi-channel campaigns, social media and influencer strategy, and region-specific messaging for the Americas. You will create compelling content, support product launches, and partner with sales, e-commerce, and product teams to drive impact.

The role requires transitioning global brand strategies into local messaging, managing agencies, and reporting on KPI results.