Global B2B Marketing Lead — Strategy, Campaigns & Brand

TMEIC; United States; On-site; USD 140,000 - 165,000; Full time

Job summary

TMEIC is seeking a seasoned marketing communications leader to develop, execute, manage, and optimize the comprehensive program for its business units. This role ensures aligned messaging, strengthens the brand, and fuels cross‑BU engagement.

You will craft campaigns and content, oversee promotions, translate materials, coordinate with agencies, and track performance to drive quarterly improvements. Requirements include a Bachelor's degree, 10 years in global B2B marketing, travel up to 15%

Qualifications

• Bachelor's degree in Business Studies, Marketing, Communications or a related field
• 10 years' experience in marketing and marketing communications in a global B2B market
• Demonstrated experience delivering effective integrated marketing communications campaigns
• Demonstrated successful product marketing and brand management experience
• Demonstrated successful working relationships with clients, suppliers, and other internal and external contact
• Demonstrated leadership, interpersonal, organizational, administrative, and communication skills
• Proficiency in Microsoft Excel, Word, PowerPoint, Adobe Creative Cloud apps
• Availability to travel domestically up to ~15% and internationally up to ~5%

Responsibilities

• Develop and execute integrated marketing communication strategies that support business objectives and strengthen brand awareness
• Create and deliver campaigns, content, communications, and promotions that align with organizational goals
• Develop and execute branding activities and creative ideas
• Track, evaluate, and report marketing performance quarterly and suggest improvements
• Advise parent and group companies to ensure alignment with branding objectives
• Consult business units and manage advertising agencies for online and social media presence
• Define, measure, and analyze marketing metrics to evaluate effectiveness
• Collaborate with the Digital Marketing Specialist for globally consistent web presence
• Prepare press releases for industry trade publications
• Promote marketing excellence through coaching and mentoring peers

Skills

Marketing leadership

Campaign management

Brand management

Cross-functional collaboration

Education

Tools

Microsoft Excel

Microsoft Word

PowerPoint

Adobe Creative Cloud

Job description

TMEIC is seeking a seasoned marketing communications leader to develop, execute, manage, and optimize the comprehensive program for its business units. This role ensures aligned messaging, strengthens the brand, and fuels cross‑BU engagement.

You will craft campaigns and content, oversee promotions, translate materials, coordinate with agencies, and track performance to drive quarterly improvements. Requirements include a Bachelor's degree, 10 years in global B2B marketing, travel up to 15%