Sr Marketing Communications Specialist

ContiTech; Winchester (VA); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Agency experience preferred

Job summary

ContiTech is seeking a Marketing Communications professional in the United States to oversee multi-channel campaigns, social media and influencer strategy, and region-specific messaging for the Americas. You will create compelling content, support product launches, and partner with sales, e-commerce, and product teams to drive impact.

The role requires transitioning global brand strategies into local messaging, managing agencies, and reporting on KPI results.

Qualifications

• 5+ years of experience in marketing communications in a B2B and/or B2C environment.
• Strong background in digital marketing, social media management and multi-channel campaign execution.
• Ability to manage multiple projects independently and deliver results.
• Experience working in global or matrix organizations.
• Strong writing, storytelling, and communication skills.

Responsibilities

• Plan and execute multi-channel marketing campaigns (digital, social, web, email, PR) with measurable business impact.
• Develop and implement the social media presence and influencer strategy for the region including owned and paid elements.
• Translate global Continental brand strategies into locally relevant messaging for Americas markets.
• Create and drive high-quality content (web, campaigns, videos, case studies, sales enablement tools).
• Support product launches and go-to-market initiatives in close partnership with sales, e-commerce and product management.
• Act as the key marketing partner to regional sales teams and collaborate with global marketing counterparts.
• Manage external agencies and creative partners to deliver output.
• Support trade shows and events with engaging pre- and post-event communication.
• Establish effective KPI reporting enabling data driven decision making.

Skills

Marketing experience

Digital marketing

Multi-channel campaigns

Project management

Global/matrix experience

Writing & storytelling

Education

Bachelor’s degree in Marketing/Communications/Business

Job description

Company Description

ContiTech is one of the world’s leading industry specialists. The Continental group sector offers its customers connected, environment-friendly, safe and convenient industry and service solutions using a range of materials for off-highway applications, on rails and roads, in the air, under and above the ground, in industrial environments, for the food sector and the furniture industry. With about 39,000 employees in more than 40 countries. We are a global industrial partner with core branches in Asia, Europe and North and South America.

Job Description

HOW YOU WILL MAKE AN IMPACT

• Plan and execute multi-channel marketing campaigns (digital, social, web, email, PR) with measurable business impact

• Develop and implement the social media presence and influencer strategy for the region including owned and paid elements

• Translate global Continental brand strategies into locally relevant messaging for Americas markets

• Create and drive high-quality content (web, campaigns, videos, case studies, sales enablement tools)

• Support product launches and go-to-market initiatives in close partnership with sales, e-commerce and product management

• Act as the key marketing partner to regional sales teams and collaborate with global marketing counterparts

• Manage external agencies and creative partners to deliver impactful output

• Support trade shows and events with engaging pre- and post-event communication

• Establish effective KPI reporting enabling data driven decision making

Qualifications

WHAT YOU BRING TO THE ROLE

• Bachelor’s degree in Marketing, Communications, Business or a related field

• 5+ years of experience in marketing communications in a B2B and/or B2C environment

• Strong background in digital marketing, social media management and multi-channel campaign execution

• Ability to manage multiple projects independently and deliver results

• Experience working in global or matrix organizations

• Strong writing, storytelling, and communication skills

ADDITIONAL WAYS TO STAND OUT

• Agency experience preferred

Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas now or in the future for this job posting.

Additional Information

All your information will be kept confidential according to EEO guidelines.

EEO / Disabled / Protected Veteran Employer. Continental offers equal employment opportunities to all qualified individuals, without regard to unlawful consideration to race, color, sex, sexual orientation, gender identity, age, religion, national origin, disability, veteran status, or any other status protected by applicable law. In addition, as a federal contractor, Continental complies with government regulations, including affirmative action responsibilities for qualified individuals with a disability and protected veterans, where they apply. To be considered, you must apply for a specific position for which Continental has a current posted job opening. Qualifying applications will be considered only for the specific opening(s) to which you apply. If you would like to be considered for additional or future job openings, we encourage you to reapply for other opportunities as they become available. Further, Continental provides reasonable accommodations to qualified individuals with a disability. If you need assistance in the application process, please reply to [e-mail] or contact US Recruiting at 800-821-2727. This telephone line and email address are reserved solely for job seekers with disabilities requesting accessibility assistance or an accommodation in the job application process. Please do not call about the status of your job application, if you do not require accessibility assistance or an accommodation. Messages left for other purposes, such as following up on an application or non-disability related technical issues, will not receive a call back.