Senior Marketing Campaign Manager, Financial Services

Transamerica; Denver (CO); On-site; USD 110,000 - 125,000; Full time

Benefits offered by this job

Pension Plan

401k Match

Employee Stock Purchase Plan

Tuition Reimbursement

Medical Insurance

Paid Time Off

Job summary

Transamerica in Denver is seeking a seasoned Marketing Campaign Manager to design and drive comprehensive campaigns across annuities, life insurance, mutual funds, and retirement solutions. You will collaborate with the Marketing Director to set goals, craft strategies, and define performance metrics.

The role requires leading teams through complex campaigns, analyzing outcomes, and ensuring processes are followed from concept to execution.

Qualifications

• Bachelor’s degree in marketing, business, communications or equivalent experience.
• Eight years of marketing communications, digital marketing, or project management experience.
• Three years of marketing experience in financial services or a related industry.
• Thorough understanding of traditional and digital platforms.
• Experience managing projects and processes.
• Broad experience developing and executing digital campaigns and complex projects.
• Technical acumen to design campaigns that optimize marketing platforms.
• Analytical and decision-making skills plus creative thinking.
• Excellent communication and relationship-building skills.
• Organizational skills to manage multiple projects in a fast-paced environment.

Responsibilities

• Partner with Marketing Director to create strategic campaign plans and metrics.
• Lead staff in design, build, and implementation of multiple campaigns.
• Define target audiences and create programs that drive engagement.
• Track and evaluate program effectiveness using qualitative and quantitative methods.
• Ensure adherence to end-to-end campaign processes and optimize performance.
• Collaborate with cross-functional leaders to deliver superior customer service.
• Serve as internal escalation point for campaign issues.

Skills

Marketing experience

Digital marketing

Project management

Financial services experience

Traditional & digital platforms

Campaign design

Analytics

Communication skills

Organizational skills

Education

Bachelor’s degree in marketing, business, communications or equivalent experience

Tools

Salesforce Marketing Cloud

CMD (Content Management)

CRM

DAM

Workfront

Workflow tools

Job description

Transamerica in Denver is seeking a seasoned Marketing Campaign Manager to design and drive comprehensive campaigns across annuities, life insurance, mutual funds, and retirement solutions. You will collaborate with the Marketing Director to set goals, craft strategies, and define performance metrics.

The role requires leading teams through complex campaigns, analyzing outcomes, and ensuring processes are followed from concept to execution.