Head of Marketing

Ignites; Denver (CO); Hybride; USD 90 000 - 130 000; Plein temps

Avantages offerts par ce poste

Pension Plan

401k Match

Employee Stock Purchase Plan

Tuition Reimbursement

Disability Insurance

Medical Insurance

Dental Insurance

Vision Insurance

Employee Discounts

Career Training & Development Opportun

Résumé du poste

Ignites is seeking a seasoned marketing leader to drive channel strategies across North America. You will lead channel marketing teams, align plans with the brand, and collaborate with Sales, Product, and Operations to deliver impactful campaigns that boost revenue.

The role requires a decade in marketing communications and eight years managing teams, with fluency in digital platforms like Salesforce Marketing Cloud.

Qualifications

• Ten years of marketing communications, digital marketing, or project management experience in financial services or a related industry.

Responsabilités

• Lead channel marketing teams who support the business and have a key role influencing and shaping the future of the channel.
• Represent the audience's needs, align plans to the brand direction, and understand competitive dynamics to work across organizational boundaries to achieve objectives.
• Collaborate with sales channel partners to develop strategic short and long term marketing strategies and plans that address current and future revenue objectives.
• Manage program budgets.
• Own the product launch/release plan and implementation management for new product introductions.
• Develop strong customer relationships to become the organization's expert in customer needs and opportunities.
• Create a positive and performance-driven culture, building repeatable processes to deliver results and coach sales and marketing professionals.

Connaissances

Marketing leadership

Channel marketing

Data interpretation

Analytical thinking

Communication

Stakeholder management

Change management

Digital marketing

Strategic planning

Formation

Bachelor's degree in marketing, business, communications or equivalent experience

Outils

Salesforce Marketing Cloud

CRM

DAM

Workfront

CMD/CMS

Description du poste

We're empowered by a vast agent network covering North America, with diversity to match. Together with our nonprofit research institute and foundation, we tune in, step up, and are a force for good - for our customers and the communities where we live, work, and play. United in our purpose, we help people create the financial freedom to live life on their terms.Transamerica is organized into three distinct businesses. These include 1) World Financial Group, including Transamerica Financial Advisors, 2) Protection Solutions and Savings & Investments, comprised of life insurance, annuities, employee benefits, retirement plans, and Transamerica Investment Solutions, and 3) Financial Assets, which includes legacy blocks of long term care, universal life, and variable and fixed annuities. These are supported by Transamerica Corporate, which includes Finance, People and Places, General Counsel, Risk, Internal Audit, Strategy and Development, and Corporate Affairs, which covers Communications, Brand, and Government and Policy Affairs.* Lead channel marketing teams who support the business and have a key role influencing and shaping the future of the channel.* Represent the audience's needs, align plans to the brand direction, and understand competitive dynamics to work collaboratively across organizational boundaries to achieve objectives.* Collaborate with sales channel partners to develop strategic short and long term marketing strategies and plans that address current and future revenue objectives.* Manage program budgets.* Evaluate and adjust marketing strategy and plans to meet changing market and competitive conditions.* Set priorities and manage through people and processes; leverage resources throughout the organization.* Execute multiple high impact initiatives to achieve sales channel goals.* Partner with teams in Product Development, Sales, Operations, and other stakeholders to drive and build the company brand, sales profitability, and customer excellence.* Work with Sales leadership to ensure internal sales team has the tools, training, and incentives needed to effectively sell products and services.* Own the product launch/release plan and implementation management for new product introductions.* Develop strong customer relationships to become the organization's expert in customer needs and opportunities.* Create a positive and performance-driven culture, building repeatable processes to deliver results and coach sales and marketing professionals.* Bachelor's degree in marketing, business, communications or equivalent experience.* Ten years of marketing communications, digital marketing, or project management experience in financial services or a related industry.* Eight years of management experience.* Broad experience developing and executing marketing strategies for complex projects.* Thorough understanding of the investment products marketplace and distribution process, including how products are priced, packaged and positioned across various channels.* Technical acumen to design campaigns that optimize the use of traditional and digital marketing platforms.* Ability to interpret data and articulate results to diverse audiences.* Analytical and decision-making skills to identify/prioritize critical issues and interpret data.* Excellent communication and relationship building skills.* Intermediary or institutional experience.* Familiarity with content management, workflow and other marketing tools such as CMD, CRM, DAM, Workflow, Salesforce Marketing Cloud, Workfront.* Experience in change management.* FINRA Series 7 (for roles supporting mutual funds).* Pension Plan* 401k Match* Employee Stock Purchase Plan* Tuition Reimbursement* Disability Insurance* Medical Insurance* Dental Insurance* Vision Insurance* Employee Discounts* Career Training & Development Opportunities* Pension Plan* 401k Match* Employee Stock Purchase Plan* Tuition Reimbursement* Disability Insurance* Medical Insurance* Dental Insurance* Vision Insurance* Employee Discounts* Career Training & Development Opportunities