Channel Marketing Manager - Financial Services Campaigns

Transamerica; Denver (CO); Hybrid; USD 110,000 - 125,000; Full time

Benefits offered by this job

401k Match

Medical Insurance

Dental Insurance

Vision Insurance

Paid Time Off

Job summary

Transamerica is seeking a Manager, Channel Marketing in Denver to design and implement marketing campaigns for annuities, life insurance, mutual funds, and retirement solutions. You will lead multi-campaign designs, optimize performance, and drive engagement with financial professionals through brand initiatives and product launches.

You will manage cross-functional teams, track effectiveness with qualitative and quantitative methods, and ensure streamlined processes while maintaining superior

Qualifications

• Bachelor’s degree in marketing, business, communications or equivalent experience.
• Eight years of marketing communications, digital marketing, or project management experience.
• Three years of marketing experience in financial services or a related industry.
• Thorough understanding of traditional and digital platforms.
• Experience managing projects/processes.
• Broad experience developing and executing digital campaigns and complex projects.
• Technical acumen to design campaigns that optimize the use of marketing platforms.
• Analytical and decision-making skills to identify and prioritize critical issues.
• Creative thinker.
• Excellent communication and relationship building skills.
• Organizational skills to manage multiple projects in a fast-paced environment.

Responsibilities

• Partner with Marketing Director to create strategic campaign plans, establish customer goals, and define key performance metrics.
• Lead staff in the design, build, and implementation of multiple complex and concurrent campaigns.
• Review addressable market to define target audiences and create programs that drive engagement relevant to the audience.
• Track and evaluate program effectiveness using qualitative and quantitative methods.
• Ensure adherence to established processes and workflows related to end-to-end campaign strategy, creative execution, optimizing for performance, and troubleshooting; define new processes and workflows as needed.
• Collaborate with cross-functional leaders to ensure delivery of superior customer service and operational excellence.
• Serve as internal escalation point for campaign related issues.

Skills

Campaign planning

Staff leadership

Digital marketing

Analytics

Project management

Strategic thinking

Communication

Relationship building

Education

Bachelor’s degree in marketing, business, communications

Tools

Salesforce Marketing Cloud

CMD

CRM

DAM

Workflow

Workfront

Job description

Transamerica is seeking a Manager, Channel Marketing in Denver to design and implement marketing campaigns for annuities, life insurance, mutual funds, and retirement solutions. You will lead multi-campaign designs, optimize performance, and drive engagement with financial professionals through brand initiatives and product launches.

You will manage cross-functional teams, track effectiveness with qualitative and quantitative methods, and ensure streamlined processes while maintaining superior