Manager, Channel Marketing - Annuities

Transamerica; Denver (CO); Hybrid; USD 110,000 - 125,000; Full time

Benefits offered by this job

401k Match

Medical Insurance

Dental Insurance

Vision Insurance

Paid Time Off

Job summary

Transamerica is seeking a Manager, Channel Marketing in Denver to design and implement marketing campaigns for annuities, life insurance, mutual funds, and retirement solutions. You will lead multi-campaign designs, optimize performance, and drive engagement with financial professionals through brand initiatives and product launches.

You will manage cross-functional teams, track effectiveness with qualitative and quantitative methods, and ensure streamlined processes while maintaining superior

Qualifications

• Bachelor’s degree in marketing, business, communications or equivalent experience.
• Eight years of marketing communications, digital marketing, or project management experience.
• Three years of marketing experience in financial services or a related industry.
• Thorough understanding of traditional and digital platforms.
• Experience managing projects/processes.
• Broad experience developing and executing digital campaigns and complex projects.
• Technical acumen to design campaigns that optimize the use of marketing platforms.
• Analytical and decision-making skills to identify and prioritize critical issues.
• Creative thinker.
• Excellent communication and relationship building skills.
• Organizational skills to manage multiple projects in a fast-paced environment.

Responsibilities

• Partner with Marketing Director to create strategic campaign plans, establish customer goals, and define key performance metrics.
• Lead staff in the design, build, and implementation of multiple complex and concurrent campaigns.
• Review addressable market to define target audiences and create programs that drive engagement relevant to the audience.
• Track and evaluate program effectiveness using qualitative and quantitative methods.
• Ensure adherence to established processes and workflows related to end-to-end campaign strategy, creative execution, optimizing for performance, and troubleshooting; define new processes and workflows as needed.
• Collaborate with cross-functional leaders to ensure delivery of superior customer service and operational excellence.
• Serve as internal escalation point for campaign related issues.

Skills

Campaign planning

Staff leadership

Digital marketing

Analytics

Project management

Strategic thinking

Communication

Relationship building

Education

Bachelor’s degree in marketing, business, communications

Tools

Salesforce Marketing Cloud

CMD

CRM

DAM

Workflow

Workfront

Job description

## Manager, Channel MarketingApply: Denver, Colorado: Cedar Rapids, Iowa: Full time: Posted Yesterday: R20062812**Job Family**Marketing - General**About Us**At Transamerica, hard work, innovative thinking, and personal accountability are qualities we honor and reward. We understand the potential of leveraging the talents of a diverse workforce. We embrace an environment where employees enjoy a balance between their careers, families, communities, and personal interests.Ultimately, we appreciate the uniqueness of a company where talented professionals work collaboratively in a positive environment — one focused on helping people look forward and plan for the best life possible while providing tools and solutions that make it easier to get there.**Who We Are**We believe everyone deserves to live their best life. More than a century ago, we were among the first financial services companies in America to serve everyday people from all walks of life.Today, we’re part of an international holding company, with millions of customers and thousands of employees worldwide. Our insurance, retirement, and investment solutions help people make the most of what’s important to them.We’re empowered by a vast agent network covering North America, with diversity to match. Together with our nonprofit research institute and foundation, we tune in, step up, and are a force for good — for our customers and the communities where we live, work, and play. United in our purpose, we help people create the financial freedom to live life on their terms.**What We Do**Transamerica is organized into three distinct businesses. These include 1) World Financial Group, including Transamerica Financial Advisors, 2) Protection Solutions and Savings & Investments, comprised of life insurance, annuities, employee benefits, retirement plans, and Transamerica Investment Solutions, and 3) Financial Assets, which includes legacy blocks of long term care, universal life, and variable and fixed annuities. These are supported by Transamerica Corporate, which includes Finance, People and Places, General Counsel, Risk, Internal Audit, Strategy and Development, and Corporate Affairs, which covers Communications, Brand, and Government and Policy Affairs.Transamerica employs nearly 7,000 people. It’s part of Aegon, an integrated, diversified, international financial services group serving approximately 23.9 million customers worldwide.\\* For more information, visit transamerica.com.**Job Description Summary**Design and implement marketing campaign strategies to promote the sale of company products and services in [annuities, life insurance, mutual funds, employee benefits, retirement]. Drive engagement with financial professionals through product marketing, brand affinity, and the launch of new products/solutions.**Job Description****Responsibilities*** Partner with Marketing Director to create strategic campaign plans, establish customer goals, and define key performance metrics.* Lead staff in the design, build, and implementation of multiple complex and concurrent campaigns.* Review addressable market to define target audiences and create programs that drive engagement relevant to the audience.* Track and evaluate program effectiveness using qualitative and quantitative methods.* Ensure adherence to established processes and workflows related to end-to-end campaign strategy, creative execution, optimizing for performance, and troubleshooting; define new processes and workflows as needed.* Collaborate with cross-functional leaders to ensure delivery of superior customer service and operational excellence.* Serve as internal escalation point for campaign related issues.**Qualifications*** Bachelor’s degree in marketing, business, communications or equivalent experience* Eight years of marketing communications, digital marketing, or project management experience* Three years of marketing experience in financial services or a related industry* Thorough understanding of traditional and digital platforms* Experience managing projects/processes* Broad experience developing and executing digital campaigns and complex projects* Technical acumen to design campaigns that optimize the use of marketing platforms* Analytical and decision-making skills to identify and prioritize critical issues* Creative thinker* Excellent communication and relationship building skills* Organizational skills to manage multiple projects in a fast-paced environment**Preferred Qualifications*** Team lead/supervisory experience* Intermediary or institutional experience* Familiarity with content management, workflow and other marketing tools such as CMD, CRM, DAM, Workflow, Salesforce Marketing Cloud, Workfront* Experience in change management* FINRA Series 7 (for roles supporting mutual funds)**Working Conditions*** Office Environment **Compensation** The salary for this position generally ranges between $110,000 - $125,000 annually. ***Please note that the salary range is a good faith estimate for this position and actual starting pay is determined by several factors including***qualifications, experience, geography, work location designation (in-office, hybrid, remote) and operational needs. Salary may vary above and below the stated amounts, as permitted by applicable law. Additionally, this position is typically eligible for an Annual Bonus based on the Company Bonus Plan/Individual Performance and is at the Company’s discretion. **Disclaimer:** *Beware of fake job offers!*We’ve been alerted to scammers impersonating Transamerica recruiters, particularly for remote positions. Please note:* We will **never** request personal information such as ID or payment for equipment upfront.* Official offers are sent via **DocuSign** following a verbal offer—not through text or email.**What We Offer**For eligible employees, we offer a comprehensive benefits package designed to support both the personal and financial well-being of our employees.Compensation Benefits* Competitive Pay* Bonus for Eligible EmployeesBenefits Package* Pension Plan* 401k Match* Employee Stock Purchase Plan* Tuition Reimbursement* Disability Insurance* Medical Insurance* Dental Insurance* Vision Insurance* Employee Discounts* Career Training & Development OpportunitiesHealth and Work/Life Balance Benefits* Paid Time Off starting at 160 hours annually for employees in their first year of service.* Ten (10) paid holidays per year (typically mirroring the New York Stock Exchange (NYSE) holidays).* Be Well Company holistic wellness program, which includes Wellness Coaching and Reward Dollars* Parental Leave – fifteen (15) days of paid parental leave per calendar year to eligible employees with at least one year of service at the time of birth, placement of an adopted child, or placement of a foster care child.* Adoption Assistance* Employee Assistance Program* Back-Up Care Program* PTO for Volunteer Hours* Employee Matching Gifts Program* Employee Resource Groups* Inclusion and Diversity Programs* Employee Recognition Program* Referral Bonus Programs