Business Analyst, Marketing Technology

O2 Technologies,Inc; Alpharetta (GA); On-site; USD 90,000 - 130,000; Full time

Job summary

O2 Technologies,Inc is seeking a Marketing Technology Specialist to drive omnichannel campaigns using Adobe Experience Platform and Salesforce Marketing Cloud. The role requires gathering business requirements, writing user stories, and designing process flows with clear acceptance criteria.

You will collaborate with stakeholders, perform customer segmentation analyses, and shape personalization strategies to optimize campaign lifecycles.

Qualifications

• Bachelor's degree in Business Administration, Marketing, Data Analytics, Information Systems, or Computer Science.
• MBA or Master's in related fields preferred.
• Experience in MarTech and digital marketing recommended.

Responsibilities

• Gather business requirements and translate into user stories.
• Model process flows and define acceptance criteria.
• Collaborate with stakeholders across marketing technology platforms.
• Perform customer segmentation analysis and inform personalization strategy.
• Plan and execute UAT and manage documentation.

Skills

Business requirements gathering

User story development

Process flow modeling

Acceptance criteria definition

Agile methodology

Stakeholder collaboration

Customer segmentation analysis

Personalization strategy

Campaign lifecycle management

Offer management strategy

Data analysis & insight generation

UAT planning & execution

Documentation management

Education

Bachelor's Degree in Business Administration, Marketing, Data Analytics, Information Systems, Computer Science

Tools

Adobe Experience Platform / Salesforce Marketing Cloud

Offer Management Platforms (e.g., Naehas)

Campaign Management Tools

Job description

• Adobe Experience Platform / Salesforce Marketing Cloud
• Campaign Management Tools

Key Responsibilities & Skills

• Business Requirements Gathering
• User Story Development
• Process Flow Modeling
• Acceptance Criteria Definition
• Agile Methodology
• Stakeholder Collaboration
• Customer Segmentation Analysis
• Personalization Strategy
• Campaign Lifecycle Management
• Offer Management Strategy
• Data Analysis & Insight Generation
• UAT Planning & Execution
• Documentation Management

Technical Skills

• Adobe Experience Platform / Salesforce Marketing Cloud
• Offer Management Platforms (e.g., Naehas)
• Campaign Management Tools

Education

Bachelor's Degree in Business Administration, Marketing, Data Analytics, Information Systems, Computer Science. Preferred: MBA, Master's in Business Analytics, Master's in Marketing, Master's in Data Science.

Industry Experience

• Marketing Technology (Martech)
• Campaign Management
• Digital Marketing
• Offer Management
• Customer Experience

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